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CEDIA Q&A: Lutron Helps Dealers Grow Their Business on Every Project

CE Pro spoke to David Weinstein, Vice President, Residential Sales, for Lutron about the company’s plans for CEDIA 2016 and what dealers can expect from booth #5100.


Lutron continues to lead the way towards category expansion through strategic alliances, highlyreliable product solutions and lifestyle upgrades across every market segment.

CE Pro spoke to David Weinstein, Vice President, Residential Sales, for Lutron about the company's plans for CEDIA 2016 and what dealers can expect from booth #5100.

For those looking to become a dealer, email dweinstein@lutron.com.

What would you say Lutron’s vision is for 2017?

We continue to position Lutron as the brand and category leader for aesthetic, intuitive, and reliable control of lights, shades and temperature, and to integrate with a growing base of world-class brands and synergistic categories. Lutron remains committed to providing lifestyle upgrades across virtually every residential market segment and to developing superior products that will stand the test of time.

How can Lutron help dealers grow their business?

More than ever, our brand and categories are becoming increasingly more important to every “connected home” infrastructure. We can absolutely help our dealers to grow their business through regularly scheduled planning meetings, identifying key stakeholders within each organization to ensure success, focusing on our annual channel programs, and utilizing our broad portfolio of training, demo, print, digital, and social media marketing and sales tools.

What are the “must see” attractions at Lutron’s booth?

We are excited about our ability to continue to enhance our brand value around new product introductions, expanded alliance partnerships, and innovations in software to support the growth of both new and upgrade solutions businesses. We remain steadfast and focused on the precision control of emerging LED sources, high performance LED fixtures, electric light, daylight, temperature, and more.

NEW! Pico remote offers quick, convenient, hard-button control of audio. Play, pause, skip tracks, and adjust volume—without launching an app. Use this new Pico to control any Sonos Home Sound System as well as other AV solutions you have been offering for years via Lutron standard integration protocol.

What would you say dealers need to know about the future of technology and the connected home?

Convergence through integration of best-class brands will continue to accelerate and help to simplify and streamline the technology that will enhance our lives. Our industry has never been so well positioned to create available synergy and growth with residentially focused architects, designers, builders, and developers.

How can dealers/installers take best advantage of the mid-market, connected home opportunity?

We recognize that many traditional dealers are successfully focused around serving the needs of the luxury segment client. Lutron is working very hard to support increasing adoption of new simple, affordable, and reliable home control and automation solutions for the mid-market homebuyer and homeowner.

These efforts will pay dividends to dealers who will serve the future needs of “move-up” homebuyers, as well as offer an opportunity for today’s successful dealers to expand their business by developing a business model to reach the untapped base of mid-market new and existing homes.

What specifically does Lutron do to promote and recognize their customers?

We take great pride in our commitment to our residential dealers and work very hard to promote and recognize their achievements through our annual Excellence Awards competition, Hall of Fame induction, and through jointly-created articles and case studies featuring our dealers and their projects.

What are the essential ingredients to Lutron’s success?

When Joel Spira founded Lutron back in 1961, he defined and communicated the principles he felt were essential to building a world-class brand. To continue to be recognized as an industry leader, we must continue to focus on our “Five Principles.”

  1. Take Care of the Customer
  2. Take Care of the Company
  3. Take Care of the People
  4. Innovate with a High Standard of Quality
  5. Deliver Value to the Customer 

Lutron course offerings at CEDIA:

All classes will be held in Convention Center Room C151/152

.75 CEU credit earned per class


Caséta Pro – The New Business Opportunity | 1:00 – 2:30 p.m.

LED Dimming Basics and Lutron Ivalo Update | 3:30 – 5:00 p.m.


LED Dimming Basics and Lutron Ivalo Update | 8:00 – 9:30 a.m.

RadioRA 2 Update | 10:00 – 11:30 a.m.

HomeWorks QS Update | 12:00 – 1:30 p.m.

Lutron Shades Update | 2:00 – 3:30 p.m.


Grow your Business with Lutron Solutions | 8:00 – 9:30 a.m.

HomeWorks QS Update | 10:00 – 11:30 a.m.

Lutron Shades Update | 12:00 – 1:30 p.m.

RadioRA 2 Update | 2:00 – 3:30 p.m.