Sales/Marketing

Take CE Pro’s State of the Industry Survey and See How the Custom Integration Channel is Doing in 2025

Make sure your integration company is counted in our annual statistics that comprise the CE Pro 2025 State of the Industry report and possibly win an Amazon gift card.

Nov 18, 2024

How to Differentiate Your Smart Home Business from ‘the Competition’

Smart-home integrators have to compete against other integrators, but also Geek Squad, electricians, security dealers, cable companies, consumers themselves (DIY) and more. Here are 6 ways to pick your targets and go after them head-on.

Nov 15, 2024

Opinion: AI is a Great Tool to Boost Smart Home Sales, You Just Need to Know Where to Use It

Custom integrators can step up their sales & marketing game by embracing artificial intelligence (AI) and other tools to generate immersive, engaging digital content.

Nov 13, 2024

Jetbuilt Joins PSA as Business Solutions Partner

Jetbuilt, the global developer of AV project sales and management software, has joined PSA as a Business Solutions Partner. Through this alliance, PSA’s network of security and audiovisual systems integrators will gain access to Jetbuilt’s projec

Nov 13, 2024

Portal Offers Beta Version of AI Proposal Builder

Integrator-focused proposal software and product/pricing database provider Portal.io launched is AI Proposal Builder, which allows security and AV integrators to create complete proposals in seconds. As artificial intelligence increasingly

Nov 12, 2024

Amberly Rhyne New Regional Sales Rep for ICE Cable Systems

ICE Cable Systems has announced the addition of Amberly Rhyne as its new East Coast regional sales representative. With over six years of experience in Commercial ProAV sales, the cable manufacturer says that Amberly Rhyne brings her years of commerc

Nov 11, 2024