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All In Sales/Marketing

7 HTA Certification Hacks You Must Use to Increase Your Profits AND Sales

A must attend event for everyone in sales, marketing & business development

CE Pro Editors · November 04, 2021

Parasol Parasol+ program

Parasol Introduces Parasol+Program for Dealers

The new Parasol+ dealer program provides integrators a choice of services that include marketing and operational efficiencies.

Robert Archer · October 25, 2021

How to Accurately Determine Your Clients’ Smart Home Technology Budget

HTA Budget Calculator available as free tool on cepro.com to help integrators guide clients through smart home technology budgeting process.

Jason Knott · October 19, 2021

Marketing Maven Shows Integrators Importance of Attracting New Customers By Being Different

Small business author Michael Michalowicz shares his unique way of breaking down complex marketing ideas into simple stories and frameworks that make them easy to grasp and apply.

Rodney Bosch · October 11, 2021

CI Goes Hollywood in ‘Smart Home Nation’ TV Show

A&E Network debuts ‘Smart Home Nation’ program on FYI network to showcase smart home technology and professional installation.

Jason Knott · September 22, 2021

Analyzing the New Roles of Buyers, Sellers, and Marketers in Modern AV Landscape

By looking at how businesses and individuals buy today versus the recent past, integrators can get a good idea of how the roles of buyers, sellers and marketers have undergone a paradigm shift.

CE Pro Editors · September 20, 2021

One Firefly Named to Inc. 5000 List of Fastest-Growing Companies

Industry marketing company One Firefly is the No. 2,684 fastest-growing company in the U.S. according to Inc. magazine with 152% growth over the past 3 years.

Jason Knott · August 23, 2021

Training Allies Rebrands as COGENT360

Veteran industry consultant Dave Chace rebrands his educational and training company as COGENT360 with focus on VR and design.

Jason Knott · August 17, 2021

Central vacuum H-P Products

Central Vacuums Are Entree for Indoor Air Quality Conversations

H-P Products explains how dreaded ‘after-vacuum smell’ or ‘after-vacuum haze’ are tell-tale signs CVAC can improve IAQ.

Jason Knott · July 19, 2021

mantelMount AVS Concepts

Integrator Finds Ingenious Way to Sell Over-Fireplace TVs

AVS Concepts in Ankeny, Iowa, uses subtle sales technique using motorized MantelMount units as part of documentation discussion with clients.

Jason Knott · July 09, 2021