Sales/Marketing

CEDIA Expo 2023 Introduces Expanded Educational Schedule

The CEDIA trade group will present a wide range of educational sessions covering topics that include resimercial, National Electric Code, and immersive audio.

Jun 01, 2023

2023 CE Pro 100 Brand Analysis Report

The annual CE Pro 100 Brand Analysis shows custom industry-focused companies gaining market share on big mainstream consumer names.

May 31, 2023

Building Cultured Success with Acoustic Design Systems

How Chris Sterle took $63 and grew his custom installation business in Las Vegas and St. George, Utah, into an $8.5 million juggernaut with brilliant homebuilder relationships. 

May 31, 2023

Learn to Thrive by Marketing in a Recession: It’s an Investment, Not an Expense

One Firefly recommends integration companies must shift their mindset from treating marketing efforts as a trimmable expense for short-term financial fix to an ongoing, irreplaceable investment in their long-term success.

May 31, 2023

Strong Diversification Strategies Are Key to Weathering the Worst Economic Storms

Eric Friedman outlines the ways in which integrators can start branching out their business offerings with some in-demand, easily accessible options.

May 25, 2023

Jetbuilt to Emphasize Bridging the Silos at InfoComm 2023

Jetbuilt, the global developer of AV project sales and management software, will showcase new features as part of its “Bridging the Silos” initiative at InfoComm 2023. The company recently introduced Project Registration, and will unveil the late

May 24, 2023