All In Sales/Marketing
Netsertive’s Jay Diamond, Vice President of Sales for Home Technology and Home Goods Division, discusses benefits to its Home Systems Integrator Digital Marketing Program over potentially wasting ROI by using bad keywords and ineffective online ad campaigns.
CE Pro Editors · May 25, 2018
Experienced home-technology integrator suggests participating in industry forums to find potential employees with the right skillsets, and offering generous bonuses for referrals.
CE Pro Editors · May 16, 2018
By appealing to customers’ emotions via certain soundtracks and biological reactions to music, integrators may be able to boost sales of home theater equipment.
CE Pro Editors · May 14, 2018
Breaking down proposals into smaller chunks, not being the first person to submit a quote, and selling design first are just three tips to avoid client sticker shock to your pricing.
CE Pro Editors · May 02, 2018
Get digital marketing insights and trends from Netsertive’s network of hundreds of AV integrators.
CE Pro Editors · April 24, 2018
Integrators’ websites that do not have ‘responsive’ mobile-friendly design could ‘plummet’ in Google ranking starting April 21.
Jason Knott · April 19, 2018
Send a free Amazon Echo Dot to help break the ice, and other advice such as sitting on local boards, leveraging manufacturers, and hosting events are other inventive ways to build business with trade partners.
CE Pro Editors · April 12, 2018
All those rich people who purchase smart-home systems and big TVs on Amazon … are they “not your customers anyway” or do they just want a simple buying experience, a la Uber and Amazon?
Julie Jacobson · April 10, 2018
Clients are already embracing new color palettes in everything from kitchen backsplashes to light fixtures. Make sure the hues of your smart-tech offerings are on trend.
Lisa Montgomery · April 04, 2018
Change these seven problems, from spending too much energy on social media to altering product lines, and boost sales by 30%, according to the Luxury Institute.
Jason Knott · April 04, 2018