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All In Sales/Marketing

6 New (And Successful) CE Business Models to Reach Millennials

Targeting Millennials? Here’s how 6 dealers disrupted their status quo to do just that!

Peter Smith · July 26, 2018

CEDIA Finds: 5 New Business Tools including Leads, Field Service Software, Web Content

CEDIA Expo 2018 includes 5 new exhibitors showing services and software for home-technology businesses — everything from new-construction leads to field-service management software.

Julie Jacobson · July 11, 2018

GreatAmerica Unveils A/V Financing Program for Integrators

Targeting primarily commercial A/V projects, GreatAmerica develops bundled package to enable integrators to finance both equipment and service fees for their clients.

Jason Knott · July 11, 2018

One of the Best Integrator Descriptions of ‘Why You Should Prewire’

Tym Smart Homes provides one of the simplest, most persuasive descriptions of why homes should be prewired vs. going all wireless.

Julie Jacobson · July 11, 2018

Now That’s How You Make $43.3 Million on Custom-Installed Technology

CE Pro 100 integrator Just One Touch / Video & Audio Center earns 45% of total revenues from custom installation by incorporating home automation into every part of the retailer’s new high-end L.A. mall location.

Jason Knott · June 27, 2018

Review: ‘Jurassic Park’ 4K, DTS:X Box Set Is Ideal Demo Material

Ideal for integrator demos, the newly released ‘Jurassic Park’ $50 box set features UltraHD and Blu-ray disc versions of the first four Jurassic Park movies in 4K HDR with DTS:X immersive audio.

Robert Archer · June 22, 2018

Best Ever Recruitment Video for Home-Tech Integrators?

SAV Inc. knows how to get potential employees excited about home automation in this recruitment video.

Julie Jacobson · June 20, 2018

4 Tips to Beat the A/V Trunkslammers

Custom installation has the worst satisfaction rate of any industry that services the home, probably because the industry is infested with trunkslammers, writes integrator Eric Thies. What are you going to do about it?

CE Pro Editors · June 13, 2018

Audio Advice’s ‘Biggest and Best’ Showroom in NC is Now ‘Certified’

Venerable North Carolina integrator Audio Advice operates Control4 Certified Showrooms in Raleigh and metro Charlotte; branding greets visitors before entering the door while C4 doorbells, speakers and networking add to the integration mix.

Arlen Schweiger · June 03, 2018

Today is #C4Yourself Day: Malibu Wired Preps for Control4 Showroom Soiree

Malibu Wired’s new Control4 Certified Showroom on swanky Sunset Blvd. opens with brighter colors, open concept and hands-on displays. The company joins 70 other dealers with an open house on May 31 for #C4Yourself day.

Jason Knott · May 31, 2018