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All In Sales/Marketing

How One L.A. Integrator Spiked Its Black Friday Sales by 37%

Just One Touch / Video & Audio Center focuses on upper-tier products combined with $500 custom installation credit to have record-breaking Black Friday weekend sales.

Jason Knott · November 28, 2018

7 Evolving Trends for Upscale Brands in 2019: Luxury Institute Report

Luxury Institute research shows luxury brands need to evolve in 2019. Smart home virtual reality technology among the ‘new luxury’ brands appealing to Millennials.

Jason Knott · November 14, 2018

A/V Shop Sells Almost $280k in Samsung 8K QLEDs in 4 Hours

CE Pro 100 integrator Just One Touch/Video & Audio Center sells $285K in Samsung 8K TVs during wine-and-cheese event to early adopter clients.

Jason Knott · November 01, 2018

How A Luxury Manufacturer Got Interior Designers to Love Home Tech

When smart home technology is seen by the interior design community as a “necessary evil,” Barco Residential wins by painting spaces with video.

Julie Jacobson · October 26, 2018

SoCal Integrator Redefines ‘Mall Kiosk’ with Strategic Space Outside Apple Store

CE Pro 100 integrator Just One Touch/Video & Audio Center adds creates technology showcase area directly outside Apple Store in affluent Beverly Hills-area mall.

Jason Knott · October 23, 2018

D-Tools Cloud Software Aims to Streamline Pre-Sales Process

Forget about seeing the sun in San Diego during CEDIA Expo 2018, D-Tools is bringing the Cloud, its new Software as a Service solution.

CE Pro Editors · August 30, 2018

HTA Launches ‘Best in the U.S.’ Awards Program

Home Technology Association (HTA) aims to recognize integrators for overall performance and quality.

CE Pro Editors · August 29, 2018

4 Tips for Creating Powerful Employee Referral Programs

Be selective about which positions you offer incentives, and give valuable items (like cash) to your employees for referring successful new hires.

CE Pro Editors · August 23, 2018

6 New (And Successful) CE Business Models to Reach Millennials

Targeting Millennials? Here’s how 6 dealers disrupted their status quo to do just that!

Peter Smith · July 26, 2018

CEDIA Finds: 5 New Business Tools including Leads, Field Service Software, Web Content

CEDIA Expo 2018 includes 5 new exhibitors showing services and software for home-technology businesses — everything from new-construction leads to field-service management software.

Julie Jacobson · July 11, 2018