Business Support > Sales/Marketing

All In Sales/Marketing

JJ Opines: What if Local Integrators Collaborate, Not Just Compete?

Julie Jacobson: Car-rental companies share passenger vans, parking lots, rental facilities, signage and often personnel. Why couldn’t local home-tech integrators do the same?

Julie Jacobson · April 19, 2019

Grading Your Reps (and 6 Other Business Tips You Probably Aren’t Doing)

Hiring a COO, tricks to get architects and designers to attend lunch-and-learns, grading your independent reps, and putting pricing at the end of the proposal are among the business advice shared at Azione Unlimited conference.

Jason Knott · April 15, 2019

Azione Members Work to Improve Online Reviews

One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.

Jason Knott · April 08, 2019

Yes, ProSource Buying Group Really is ‘Game-Changing’ the Home-Tech Industry

Unbeatable marketing services, 3-day showroom makeovers, exclusive deals on digital price tags, and group health insurance for dealers — all at affordable prices — wow home-tech pros at ProSource Summit.

Julie Jacobson · March 12, 2019

3 Tactics to Fight the Looming Market Correction

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

CE Pro Editors · March 07, 2019

4 Ways to Improve Internal Staff Communication

80% of organizational problems can be traced back to poor communication, resulting in detachment, anger, resentment, attrition and lack of dedication to the company.

Pete Baker · March 06, 2019

2019 Business Outlook for Integrators by Company Size

Our new report includes an analysis of the 2019 integrator business landscape by company size.

Peter Smith · March 06, 2019

5 Tips to Get Your Snail Mail Ads to Work

Which 10 CE product brand names work best for generating interest in your direct mail? Use these 5 tips to help create successful physical mail campaigns.

Chuck Schneider · March 04, 2019

Samsung 8K TVs Highlight Elite Clientele Super Bowl Watch Party

L.A.-area Just One Touch hosts 400 guests in swanky Bel Air for 8K Super Bowl watch party with 5 Samsung 8K TVs. Installation service insulates against post-Super Bowl ‘wardrobing’ returns.

Jason Knott · February 12, 2019

Want to Sell More 4K TVs? Start Selling 8K TVs… Now!

L.A. integrator says high price points for 8K TVs actually boost 4K TV sales dramatically.

Jason Knott · January 24, 2019