Sales/Marketing

What Has the Audio Industry Learned from the Pandemic’s Supply Chain Shortages?

Nearly five years away from the pandemic, and audio manufacturers continue to reflect on how the event has shaped the way they do business.

Nov 20, 2024

Total Tech Summit 2024 Serves Up Texas-Sized Fun

Held in early November in San Antonio, Total Tech Summit’s residential and commercial integrator attendees could fill a 10-gallon hat with takeaways and networking memories.

Nov 19, 2024

Take CE Pro’s State of the Industry Survey and See How the Custom Integration Channel is Doing in 2025

Make sure your integration company is counted in our annual statistics that comprise the CE Pro 2025 State of the Industry report and possibly win an Amazon gift card.

Nov 18, 2024

How to Differentiate Your Smart Home Business from ‘the Competition’

Smart-home integrators have to compete against other integrators, but also Geek Squad, electricians, security dealers, cable companies, consumers themselves (DIY) and more. Here are 6 ways to pick your targets and go after them head-on.

Nov 15, 2024

Opinion: AI is a Great Tool to Boost Smart Home Sales, You Just Need to Know Where to Use It

Custom integrators can step up their sales & marketing game by embracing artificial intelligence (AI) and other tools to generate immersive, engaging digital content.

Nov 13, 2024

Jetbuilt Joins PSA as Business Solutions Partner

Jetbuilt, the global developer of AV project sales and management software, has joined PSA as a Business Solutions Partner. Through this alliance, PSA’s network of security and audiovisual systems integrators will gain access to Jetbuilt’s projec

Nov 13, 2024