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All In Sales/Marketing

5 Effective Steps to Sell More Home Theater

Using the QDEOC (Question, Demo, Educate, Options and Close) technique can help boost your two-piece projection home theater sales.

CE Pro Editors · July 01, 2019

5 Tips on How to Make Your Installation Projects Award Worthy

The secret to crafting your CE Pro BEST Project Awards submission to improve its chances of winning.

Lisa Montgomery · June 14, 2019

Selling from the Field: Why Isn’t it a ‘Thing’?

Technologists in the field could be the best sales and customer-experience assets in a home-tech company. Are you exploiting them?

Julie Jacobson · June 10, 2019

CE Pro 100 in 2019: Lighting, Recurring Revenue, AI, and Efficiencies

Members of the CE Pro 100 share thoughts on which new technology categories and markets they plan on expanding into, shoring up operations efficiencies, hiring and retaining talent, customer service and RMR strategies.

Arlen Schweiger · June 05, 2019

5 Lingering Myths About 4K Home Theater

Most integrators are not really selling 4K display performance and don’t understand the difference between UltraWide Cinema at 16:9 or 2.4:1.

Jason Knott · June 04, 2019

CEPro 2019 Brand Analysis Special Report

Take a look and see if the brands you trust are included as well as potentially find some new technology partners.

Peter Smith · May 30, 2019

Experts Offer 5 Tips to Improve Your Audio Demos

Harman’s ‘Art of Listening’ panel offers 5 high-performance audio demo tips, including pre-demo discussion, playing digital audio vs. analog, and playing songs with wide dynamic range.

Jason Knott · May 22, 2019

Architect Explains Why He Doesn’t Bring in Integrators Sooner

Danny Forster, an architect, TV host, and Crestron Masters 2019 keynote speaker explains how he feels the relationship between integrators and architects should work.

Tom LeBlanc · May 20, 2019

Integrator Sells 14 Samsung 8K TVs in 3-Hour Private Event

L.A. integrator Just One Touch/Video & Audio Center hosts invitation-only event for more than 200 guests to showcase Samsung QLED 8K.

Jason Knott · April 26, 2019

‘Disruptive’ Keynote at CEDIA Expo 2019: Adios Tech-Talking Futurists

Just when we swore off the “D” word, here comes CEDIA 2019 keynoter Luke Williams hailing “disruptive thinking” and how it “has the power to transform your business ….”

Julie Jacobson · April 23, 2019