Business Support > Sales/Marketing

All In Sales/Marketing

3 Tactics to Fight the Looming Market Correction

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

CE Pro Editors · March 07, 2019

4 Ways to Improve Internal Staff Communication

80% of organizational problems can be traced back to poor communication, resulting in detachment, anger, resentment, attrition and lack of dedication to the company.

Pete Baker · March 06, 2019

2019 Business Outlook for Integrators by Company Size

Our new report includes an analysis of the 2019 integrator business landscape by company size.

March 06, 2019

5 Tips to Get Your Snail Mail Ads to Work

Which 10 CE product brand names work best for generating interest in your direct mail? Use these 5 tips to help create successful physical mail campaigns.

Chuck Schneider · March 04, 2019

Samsung 8K TVs Highlight Elite Clientele Super Bowl Watch Party

L.A.-area Just One Touch hosts 400 guests in swanky Bel Air for 8K Super Bowl watch party with 5 Samsung 8K TVs. Installation service insulates against post-Super Bowl ‘wardrobing’ returns.

Jason Knott · February 12, 2019

Want to Sell More 4K TVs? Start Selling 8K TVsā€¦ Now!

L.A. integrator says high price points for 8K TVs actually boost 4K TV sales dramatically.

Jason Knott · January 24, 2019

Secret to Home-Tech Showroom Success: ‘We Picked Beautiful Things’

The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.

Lisa Montgomery · January 03, 2019

Home Tech Pros Should Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.

Julie Jacobson · December 28, 2018

How One L.A. Integrator Spiked Its Black Friday Sales by 37%

Just One Touch / Video & Audio Center focuses on upper-tier products combined with $500 custom installation credit to have record-breaking Black Friday weekend sales.

Jason Knott · November 28, 2018

7 Evolving Trends for Upscale Brands in 2019: Luxury Institute Report

Luxury Institute research shows luxury brands need to evolve in 2019. Smart home virtual reality technology among the ‘new luxury’ brands appealing to Millennials.

Jason Knott · November 14, 2018