All In Sales/Marketing
As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.
CE Pro Editors · March 07, 2019
80% of organizational problems can be traced back to poor communication, resulting in detachment, anger, resentment, attrition and lack of dedication to the company.
Pete Baker · March 06, 2019
Our new report includes an analysis of the 2019 integrator business landscape by company size.
March 06, 2019
Which 10 CE product brand names work best for generating interest in your direct mail? Use these 5 tips to help create successful physical mail campaigns.
Chuck Schneider · March 04, 2019
L.A.-area Just One Touch hosts 400 guests in swanky Bel Air for 8K Super Bowl watch party with 5 Samsung 8K TVs. Installation service insulates against post-Super Bowl ‘wardrobing’ returns.
Jason Knott · February 12, 2019
L.A. integrator says high price points for 8K TVs actually boost 4K TV sales dramatically.
Jason Knott · January 24, 2019
The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.
Lisa Montgomery · January 03, 2019
Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.
Julie Jacobson · December 28, 2018
Just One Touch / Video & Audio Center focuses on upper-tier products combined with $500 custom installation credit to have record-breaking Black Friday weekend sales.
Jason Knott · November 28, 2018
Luxury Institute research shows luxury brands need to evolve in 2019. Smart home virtual reality technology among the ‘new luxury’ brands appealing to Millennials.
Jason Knott · November 14, 2018