Sales/Marketing

How A Luxury Manufacturer Got Interior Designers to Love Home Tech

When smart home technology is seen by the interior design community as a "necessary evil," Barco Residential wins by painting spaces with video.

Oct 26, 2018

SoCal Integrator Redefines ‘Mall Kiosk’ with Strategic Space Outside Apple Store

CE Pro 100 integrator Just One Touch/Video & Audio Center adds creates technology showcase area directly outside Apple Store in affluent Beverly Hills-area mall.

Oct 23, 2018

D-Tools Cloud Software Aims to Streamline Pre-Sales Process

Forget about seeing the sun in San Diego during CEDIA Expo 2018, D-Tools is bringing the Cloud, its new Software as a Service solution.

Aug 30, 2018

HTA Launches ‘Best in the U.S.’ Awards Program

Home Technology Association (HTA) aims to recognize integrators for overall performance and quality.

Aug 29, 2018

4 Tips for Creating Powerful Employee Referral Programs

Be selective about which positions you offer incentives, and give valuable items (like cash) to your employees for referring successful new hires.

Aug 23, 2018

6 New (And Successful) CE Business Models to Reach Millennials

Targeting Millennials? Here's how 6 dealers disrupted their status quo to do just that!

Jul 26, 2018