Hiring a COO, tricks to get architects and designers to attend lunch-and-learns, grading your independent reps, and putting pricing at the end of the proposal are among the business advice shared at Azione Unlimited conference.

Buying group pushes forward with three levels of American Lighting Association certifications for its members in lighting fixtures business.

Using a 'Build-A'Bear' model, Service Tech AV in Austin develops its own digital sales portal to enable a two-person sales team to handle hundreds of condo technology sales simultaneously.

Service Tech Audio Visual in Austin, Texas, shuns 'indentured servant' label with clients and sets policy that requires customers to sign a service contract.

Azione members grow 14.63% in 2018 and group is emphasizing stronger relationships with architects in 2019.

As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.