• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Business Support | Sales/Marketing | Security
June 15, 2022

Selling Smart Locks? Target This Demographic

Home tech dealers selling smart locks should secure vacation property owners with connected smart locks as clients.
Erik Glassen
Aesthetics play a big role in the selection of a smart lock - like this contemporary style Kwikset SmartCode 916 Touchscreen Deadbolt.
Article:
Business Support | Sales/Marketing | Security
June 15, 2022

Selling Smart Locks? Target This Demographic

According to a market report from Redfin, demand for vacation homes increased  87% in January 2022 compared to pre-COVID levels. Compare this with the demand for primary residences over the same period — up only 42%. This presents an excellent opportunity for integrators to sell smart locks.

There are many reasons why the popularity of vacation properties is on the rise. Owning a vacation home can be a source of rental property income. A vacation home can also serve as a regular and easy destination for weekend getaways or extended stays for the owners, their family, and fortunate friends.

Also, during these pandemic times, with more people working from home, more people are looking for an alternate workspace in a relaxing location. In fact, during stressful times in general, people often seek out a place to get away from it all — and buying a vacation property can fit the bill.

One thing this vacation property should not be is a source of additional stress. That kind of defeats the purpose. This is where smart lock dealers can enter the equation. Securing that vacation property with connected smart locks is a great way to help owners leave stress behind.

CE Pro 2022 Product Guide

CE Pro's 2022 Product Guide showcases some of the latest and innovative solutions from manufacturers serving the custom electronics industry in a cross-section of categories.

Download the guide now!

A Vacation From Keys

Now more than ever, when convenience and concerns about physical contact are top of mind, hands-free handoff may be very appealing to property owners and their renters.

With a connected smart lock in place and remote locking and unlocking controlled through a smartphone, property owners no longer have to take the time to come to the property to physically give someone a key.

Nor do they have to put a key in a storage locker, hide a key in a shrub, or use a fake key-hiding rock. They can open the door remotely, from anywhere, as well as give their renters a personal user code to enter the home.

But the benefits of being keyless for both the owner and renter don’t stop there:

  • Fear of losing keys and having to constantly swap out hardware can be a thing of the past.
  • If there is frequent resident turnover, owners don’t have to ever make new keys.
  • Management companies, often used by homeowners to find renters, hire and work with service people, and oversee the property, can be given their own user code or access to the smart lock app.
  • If and when repairs are needed, the service people can be given their own time-sensitive user codes. Neither the owner nor the resident has to be at home to let the contractor inside.
  • Keeping the property clean is extremely important these days. A 2020 report by Breezeway Property Care found that “66% of professional managers think cleanliness and safety are the most important considerations at booking, beating out location and price.” Giving cleaning service pros their own time-sensitive user code is an easy and secure way to ensure that the property stays pristine, and every property stay meets renters’ standards.

Enjoying the Information Trail

Perhaps just as important as convenience is the peace of mind rental property owners get by knowing who is coming from and going to their property, and when.

The information provided by the smart lock to their phones and tablets lets them monitor lock usage and status. No matter how far from their property they may be, owners will have an information trail of all the activity around their door lock.

Tracking and reporting for a given week, or for end-of-the-year purposes are important jobs made a lot easier with all the relevant information at the owner’s fingertips.

A Smarter Destination

As stated earlier, the vacation rental market is highly competitive, especially for the most desired destinations. Standing out on the Airbnb website, VRBO or one of the many other vacation getaway listing resources is challenging and essential.

In combination with any one of the dozens of home automation hubs, smart locks can become a central part of a complete home automation system — one that can give rental property owners a competitive advantage over other property options in a given area.

The smart lock can even bring control of the home’s automation system directly to the front door. So renters not only have the convenience and security of a smart lock but can potentially control the home’s entire smart-device ecosystem — including lighting, heating, cooling, A/V, smart doorbells, cameras, and more — through the lock and home automation hub. This can be an enticing benefit to potential renters.

Listen: CE Pro Podcast #107: Sell Security, Curb Appeal & Entertainment with Outdoor Lighting & Audio

Of course, the owner of the smart vacation property also has the advantage of being able to control the lock and all the other devices remotely from their smart device.

In so doing, they can set up scenarios for guests when they arrive, including welcoming lights on, shades closed or raised, and thermostat adjusted to an ideal temperature. And when guests leave, the owners can make sure the house is locked and secure, all the smart devices are set to lower utility costs and, if desired, make it appear as if the home is occupied.

An Ideal Smart Lock for Every Home

Most homeowners want products, including smart locks, that suit their style and complement their existing décor. Fortunately, many of today’s smart locks are offered in a range of finishes and styles. For example, Kwikset offers some sleek, capacitive touchscreen locks with defined illumination that not only offer the convenience of one-touch locking but also deliver enhanced aesthetics.

There are also smart locks to suit every budget, as well as smart lock conversion kits for vacation homeowners who want to quickly and easily transform an existing mechanical lock into a smart lock and keep the outer décor. This is certain to please homeowners who don’t want to change the look of their current hardware.

Smart Locks Work Hard for Dealers

By understanding and communicating the benefits of smart locks to owners of vacation properties, smart lock dealers can open the door to a lot more home automation businesses, even from existing customers.

Smart locks are not only an essential element of a vacation home’s security system, but as pointed out, they can be a centerpiece of an entire home automation system and lead to myriad connected device sales. And more connected device sales can mean more revenue for smart lock dealers, less stress, and maybe some well-deserved vacation time!


Erik Glassen is the Senior Brand Manager for Kwikset and Baldwin. This post premiered on our sister site, Security Sales & Integration.

ARTICLE TOPICS

Business Support • Sales/Marketing • Security

ARTICLE TAGS

Door Locks • Smart Home • Smart Locks

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Business SupportNewsSoftware/Services

Portal API Integrates with iPoint

Portal.io opens its API to other business management software solutions, and announces its first integration is with iPoint.
Article Audio/VideoCommercialControlDesignEventsISELightingMarketsOutdoorsPress ReleasesProductsResimercialWellnessWhole-House Systems

KSCAPE RAIL Lighting/Audio Solution to Debut at ISE 2023

KSCAPE notes that its new model of RAIL integrates Casambi for the ultimate ‘plug-and-play’ light audio system solution.
Article Audio/VideoDesignLightingMotorized ShadesProjectors/ScreensSpeakers/Subwoofers

Technology Has Become an Interior Design Statement All Its Own

From LED light fixtures to loudspeakers to shades, access control and keypads, to solutions used as ways to conceal technology, design was on everyone’s minds at the recent CEDIA Expo in Dallas.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY