Zappiti Taps Pete Baker’s The BIG Corp to Manage U.S. Sales Business

Industry veteran Pete Baker’s The BIG Corp will develop and provide online training materials and programs for integrators.


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Zappitia manufacturer of 4K media players, has strengthened its presence in the custom installation market with the appointment of industry veteran Pete Baker’s The BIG Corp to manage its U.S. sales business and drive the growth efforts in this country.

With more than three decades of industry experience in sales and marketing, and an understanding of the needs of home systems integrators, Baker draws from his business-building skills for smart home technologies to develop and nurture mutually beneficial partnerships with dealers and distributors throughout the country.

“It’s clear in discussions with Zappiti’s executive team that the company is on a trajectory for amazing growth,” says Baker.

“From the development of new business opportunities to the continued evolution and refinement of innovative media servers and storage units, Zappiti is well-positioned to provide the integration community with home entertainment solutions that provide consumers with a compelling way to consume content. The mission going forward it to explore and expose new revenue opportunities for Zappiti dealers.”

Baker’s skillset as president of The BIG Corp, which he’s built up as an international business development company in the custom electronics industry, aligns with its aggressive business model, Zappiti notes.

Moreover, Baker’s personal experience using Zappiti products provides integrators and distributors with a unique perspective of the technology, according to the company.  

“Through Pete’s sales and marketing leadership we can effectively promote the merits of Zappiti’s unique content delivery method and engaging user experience to a wider, carefully curated audience of systems integrators and end-users, building a larger base of installations and generating new sources of revenue for our dealers,” adds Rémy Pariselle, marketing director, Zappiti.

“While our engineers and designers continue to innovate new media server solutions for the residential market, Pete can focus on developing new profitable sales channels and opportunities for dealers.” 

Among its initiatives, The BIG Corp will develop and provide a variety of online training materials and programs for integrators. Covered will be installation procedures, an in-depth look at Zappiti’s technology, and optimizing the capabilities of its media servers to deliver customers the highest-quality entertainment experience.

About the Author

Robert Archer
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Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.

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