In preparation for CEDIA 2017, CE Pro spoke to Alex Miller, co-founder of Lode Audio, about what the company has in store for CEDIA attendees in booth #1708.
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What would you say to dealers who are stumbling across your company for the first time?
Lode Audio is a UK-based audio company that creates class-leading music streaming products for the custom install industry. Designed and manufactured in the UK, our goal is to become the leading high-resolution audio content delivery system for the custom installation industry.
Based on a real love of music played in its native form, Lode Audio was created out of a need to re-introduce high-quality music reproduction to the CI market.
What would you say to dealers who are already familiar with your product line?
- We are investing in a U.S. market presence and local head of sales with extensive experience in the luxury, high-performance CI channel.
- Lode Audio will continue to innovate with both product differentiation and programming design expertise, but also be looking to our CI partners for honest evaluations on how best to serve their needs from all angles.
- Our focus will remain the top-tier CI dealers across the U.S. market, not entry or mid-level dealers, or consumers directly. We see plenty of business potential with this select group of dealers when considering the marine, commercial and hospitality segments in addition to residential.
If a dealer/integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
When can you visit my business, sit down with me and my team, and walk us through your approach? (We’re worth more than a 5-minute discussion. This is about education of the best dealers on our numerous advantages. Those seriously interested will want to hear the entire approach.)
Think of your closest competitor (company or product). What is one thing you offer that they don’t? Please be specific.
I’d have to say Autonomic. With all respect for them, we didn’t create Lode Audio to be a “me too” competitor. Our entire platform is designed at a level of hardware, software and performance not found in the market.
Why are you looking forward to CEDIA coming to San Diego for the first time?
I hear the San Diego craft beer scene is amazing! Coming from the UK, I’m looking forward to some serious after-show-hours evaluation to see how they measure up…
What 5 hashtags would best describe your CEDIA presence?
#seriousaboutmultizonemusic
#smallboothgiantpresence
#watchtheseguys
#youcancountonus
#builtjustforCIguys
Do you have any course offerings at CEDIA?
Not this year, sorry. We’ll definitely consider that in the future!
Do you have any giveaways, contests or quirky features planned for CEDIA?
We would never try and compete with Jeremy Burkhardt.
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