Samsung Launches Its Own Picture Frame TV

Samsung’s picture frame TV, called The Frame, launches along with its QLED TV, MS750 Sound+ Soundbar and UBD-M9500 UHD Blu-ray player.

Jordan O'Brien

Samsung has been paying special attention to aesthetically-conscious displays lately, starting with its Serif TV. Now the company is launching its very own picture frame TV, a compelling option for the custom installation market. 

Aptly dubbed “The Frame,” the TV is designed to be the focus of the room when it’s on. When it’s switched off, however, the hope is that the TV will simply blend into the background.

Samsung has achieved this through digital art. When users turn the TV off, instead of just displaying a black image, it can display one of more than 100 art pieces from 10 different categories like landscape, architecture, wildlife, action and drawing. This way, the TV can stand alone as a faux piece of art or blend in with other pictures on the wall. 

Like standard picture frames, The Frame can be flush mounted to the wall with Samsung’s No Gap wall-mount, which was launched earlier this year at CES 2017. The TV also includes Samsung’s invisible connection technology, which utilizes just one cable in the back of the TV for everything from power to inputs.

As with other picture frame TVs on the market, The Frame can be customized to ensure it fits in with a customer’s decor, including interchangeable bezels and an optional studio stand

Samsung says that The Frame will be available this spring. Pricing details have yet to be announced.

Samsung QLED, Soundbar and Blu-ray Player

Samsung is also shipping its new QLED TV, which utilizes the company’s latest-generation quantum dot technology.

The QLED is priced from $2,800 for the 55-inch Q7 and tops out at $6,800 for the 75-inch Q8. Pricing and release details for the Q9 are yet to be announced.

In addition to new TVs, Samsung is also launching two new peripherals – the Sound+ Soundbar and the UBD-M9500 UHD Blu-ray player.

The MS750 Sound+ Soundbar features what Samsung calls a ‘one body’ design. What that actually means is that it doesn’t require a separate subwoofer, and instead the one body soundbar should be able to deliver all the bass a user needs. With new Anti-Distortion Technology, the Sound+ can go as low as 35 Hz.

Sound+ delivers five-channel sound, while the bass is rounded out with wide-band, front- and top-mounted tweeters, and booming mid-range speakers. Depending on a user’s preferences, the sound bar can fit on a console below the display—or, with no extra drilling required, it can be attached it directly to the bottom of the TV with an optional bracket. Users even have the ability to plug the TV’s power cord into the MS750 — eliminating the need to plug it directly into the wall.

The new UBD-M9500 Blu-ray player builds on the legacy of Samsung’s UBD-K8500, introduced last year. The new UBD-M9500 Blu-ray player features Samsung’s Smart TV platform that mirrors the company’s TV interface and can act as not only a hub for UHD Blu-rays, but also for streaming services, such as Netflix and Amazon Video.

It’s not just about home entertainment with this new Blu-ray player, however. That’s because Samsung has included a brand new feature called Blu-ray to mobile, which allows the playback of two sources at the same time. One user can be watching his favorite TV show, while another can stream content from a Blu-ray disc inserted in the UBD-M9500 to a mobile device.

The Sound+ Soundbar will be available later this summer, with pricing yet to be announced. The UBD-M9500 will ship in April and cost $399. 

This article originally appeared on CE Pro Europe.