Whether it's a residential or commercial installation, having the flexibility to tailor a piece of equipment is invaluable convenience in meeting client needs.
Helping dealers achieve just that is Middle Atlantic, which recently announced its latest dealer support initiative. The goal of this initiative was to streamline the product ordering process while also increasing dealers' options.
In order to broaden the options for dealers interested in the company's C5 Credenza furniture series, the Garden State company has announced that integrators can now use its online Configurator tool to build out customized C5 Credenzas to meet exacting requirements.
“We developed the C5 Credenza furniture solution with unmatched design flexibility in mind, and in doing so, [we] recognized the ordering process had become more complicated than intended,” says Dan Tarkoff, vice president of customer experience, Middle Atlantic. “We listened to our customers and based off their feedback [we] have developed an improved experience within Configurator that makes it easy for users to get their pricing immediately and see life-like renderings as they design their credenza.”
“We also created a preconfigured option for customers who need a standard solution more quickly,” adds Tarkoff. “Both of these improvements are part of our ongoing commitment to our customers.”
Middle Atlantic explains that users can open the Configurator tool and choose from a range of styles, finishes and other options that include monitor mounts, grommets, flip-up shelves and more. Configurator automatically generates pricing and a companion, unique part number for the frame's wood kit. Middle Atlantic says this process helps dealers quickly determine exact costs, and it enables installers to track the wood kit throughout the production process.
The C5 Series Credenzas are available for standard pricing with the choice of size and colors. Standard C5 Credenza products also come with expedited lead time shipping of two weeks.
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