With CEDIA 2017 only a few weeks away, CE Pro caught up with Mark Corbin, VP of distribution markets at Vanco International, about the company's plans for the show in booth #3645.
What would you say to dealers who are stumbling across your company for the first time?
Vanco International has a 60-year legacy of serving the AV industry and engineers, manufactures and sells premium audio/video products and electronic accessories to a global network of distributors.
Our product lineup of over 3,000 SKUs are made up of four distinct brands, each with their own unique offerings: Vanco, a comprehensive line of value-oriented residential AV products and accessories; Evolution, a curated line of pro audio and video distribution products; PulseAudio, an indoor/outdoor speaker and amplifier line featuring Bluetooth technology; and the highly-acclaimed Beale Street Audio line of Sonic Vortex powered architectural speakers.
All of our products are backed up by an exceptional customer service team comprehensive warranties, and competitive pricing. We’re proud of our legacy and look forward to continuing to offer solutions for distributors that better serve their dealers and their customer needs.
What would you say to dealers who are already familiar with your product line?
Vanco International is constantly evolving and improving upon our existing product lineup for distributors to meet the growing demands from residential and commercial AV dealers. Last year, Vanco introduced the PulseAudio indoor/outdoor wireless speaker and amplifier line that saw instant success.
In June we announced the acquisition of Beale Street Audio, a unique architectural speaker line known for its competitive pricing and audio performance featuring the patented Sonic Vortex technology.
We believe that when distributors are able to stock innovative products at a fair price point, their dealers are able to better serve their end-users and both parties can maximize profit.
If a dealer/integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?
Be sure to check out our new Beale Street Audio speaker lineup – Sonic Vortex technology is unlike anything you’ve ever listened to before with an unprecedented level of bass output and room energizing dynamics from in-wall and in-ceiling speakers. It’s truly a next-level listening experience.
We will also be demonstrating a few new additions to our Evolution line of curated pro audio and video distribution products, as well as showing products across our other brands Vanco and PulseAudio.
Think of your closest competitor (company or product). What is one thing you offer that they don’t? Please be specific.
Unlike other companies that follow the direct distribution sales model, Vanco offers excellent customer service with knowledgeable tech support that is available five days a week. We also QC test 100 percent of our active products in the US before they leave our warehouse to ensure that distributors receive only the highest quality products.
Because we offer unique brand selections across a broad spectrum of distributor needs – from residential home theater accessories to powerful complete audio and video solutions – Vanco is where distributors go for both product breadth and industry expertise.
Why are you looking forward to CEDIA coming to San Diego for the first time?
We’re excited that this year’s venue is in Southern California and look forward to the opportunity to meet with dealers and distributors who may not have ventured out to past tradeshows because of the distance.
What 5 hashtags would best describe your CEDIA presence?
#avtechnology, #innovativeAV, #premiumaudio, #HDMIsolutions, #AVexperts
Do you have any giveaways, contests or quirky features planned for CEDIA?
We will be giving out tee shirts and beer in our booth on Thursday and Friday – stop by and say hi to the Vanco team, see product demos and enjoy a brew on us!