CEDIA Q&A: Bose Launches Lifestyle 650 Home Entertainment System

The new Lifestyle 650 home entertainment system from Bose features all-new OmniJewel speakers, the company’s smallest satellite speakers yet, that deliver immersive 360-degree sound. See the new system at CEDIA 2016.


CEDIA 2016 is coming to Dallas on September 13-17. CE Pro spoke to Adrian Eiben, unit business manager, Bose Custom Solutions, about the company's plans for the show and what to expect in booth #5312.

For those looking to become a dealer, email CustomSolutions@Bose.com.

What would you say to dealers who are already familiar with your product line?

Bose has the largest portfolio of wirelessly enabled audio products for the home, and we’re adding to it in a big way at CEDIA this year. We’re introducing our new Lifestyle 650 home entertainment system, the highest performing premium home theater system from Bose.

This new system features all-new OmniJewel speakers — our smallest satellite speakers yet — that deliver immersive 360-degree sound, a new wireless Acoustimass module that uses Bose QuietPort technology and highly advanced DSP to virtually eliminate distortion and deliver deep, clean bass, and a newly designed, elegant media console that blends into almost any home décor.

For dealers looking for a flexible, great sounding soundbar solution, we’re also launching the Bose SoundTouch 300 soundbar, which can be used as 1.0, 1.1 or 5.1 solution when combined with our new wireless Acoustimass bass module and our Virtually Invisible 300 wireless surround speakers.

And, to round out our wireless product portfolio, we’re also adding the Bose SoundTouch Wireless Link adapter to provide our dealers with an option to easily add SoundTouch functionality to existing stereo or home theater systems.  

What would you say to dealers who are stumbling across your company for the first time?

Bose has been in business for over fifty years, so it’s a brand many customers have come to know, respect and aspire to have in their homes. Dealers who work with Bose have access to this broad customer base, and more importantly access to a comprehensive line-up of wirelessly enabled products, home theater systems, architectural speakers, outdoor speakers and home automation integration that deliver uncompromising audio performance in an elegant design.

The products we’re introducing at CEDIA this year will add to this capability, and we encourage everyone to stop by booth 5312 to listen for themselves and learn more.

If an integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?

Be sure to come by our CEDIA booth 5312 to see and hear our new Lifestyle 650 wireless home entertainment system. It’s the latest premium 5.1 system from Bose, and delivers brilliant audio performance in a beautifully crafted design. We’ll have a dedicated theater room in the Bose area where attendees can experience this new system first-hand in a home-like environment.   

What’s your most memorable CEDIA moment?

This year’s CEDIA presence is the biggest ever from Bose. We’re introducing products that we believe our custom-focused dealers will embrace and that customers will love.  

Do you have any giveaways, contests or quirky features planned for CEDIA?

We’ll be working closely with our distribution partners who are also on the CEDIA show floor to help drive awareness of our new product lineup and also drive traffic to our booth. Our goal at this CEDIA show is to have as many dealers as possible experience our new Lifestyle 650 home entertainment system. We believe dealers will see an immediate business fit and need for Bose products in their product portfolio.