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Top 9 Smart Home Devices for Middle-Income Buyers

Parks Associates reveals most appealing smart home devices, including motion sensors, security cameras and panic buttons.

Jason Knott · November 10, 2014

While the high-end of the market is driven by audio, video and control, the middle-income buyer appears to be driven more by security-related devices.

According to data Parks Associates in a survey of broadband households, the most “appealing” smart-home devices to connect are:

1. Smoke/gas/water leak detectors (appealing to about 50 percent)
2. Motion/door/window sensors
3. Appliances
4. Lights
5. Stove/oven
6. Thermostat
7. Panic button
8. Security cameras
9. Door locks (appealing to about 33 percent)

Related: 3 Reasons to Use Security to Capture Middle-Income Smart Home Buyers

David Weinstein, vice president of residential sales for Lutron Electronics, believes motorized window shades would also make the list but the category suffers from an awareness issue.

During a recent CE Pro webinar he noted, “I think shading would be on this list if people knew they could remotely manage their shades,”

At Napolitano Homes, a top production/semi-custom homebuilder in Virginia Beach, Va., 2014 was a watershed year for adding more technology.

“Up until 2014, we only did structured wiring. This year, all our communities have std. package as part of base package the ability to monitor their thermostat and alarm system with a smartphone.  I think by 2017, most builders in most price ranges are going to get onboard with technology in the home,” says Fred Napoltano II, senior vice president of Napolitano Homes in Virginia Beach, Va., a production and semi-custom homebuilder. 

Related: Capturing Middle-Income Buyers: The New Sweet Spot for Smart Home Sales

Click here to listen to the CE Pro webinar on demand, featuring Weinstein, Greg Simmons, vice president at Eagle Sentry, and Fred Napolitano II, senior vice president of Napolitano Homes in Virginia Beach, Va., a top production/semi-custom homebuilder that also targets middle-income buyers.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics

Security · News · Eagle Sentry · Lutron · Napolitano Homes · All Topics
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