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More Changes in Store for Custom Industry in 2010

Forecast data from various sources shows that residential market is poised for double-digit growth in 2010 and 2011, while markets for MDUs and commercial will struggle.

Jason Knott · January 14, 2010

After all the turmoil and pain, many integrators probably think they have finally figured out the custom market. The year 2009 was the worst year on record for the industry, dropping a whopping 51 percent.

Most of you turned to the commercial and retrofit markets to stay above water and even grow a little.

Don’t get too comfortable.

Just when you thought you might have the market figured out, new consensus data from numerous sources is showing that change is in the air again for 2010 and 2011.

It is time to focus again on the residential market. While construction forecasts show the market for commercial installations is likely to tank in 2010, residential retrofit installations are expected to slightly increase. So which specific market is supposed to grow significantly in 2010 and 2011? Believe it or not, the answer is new residential single-family home construction.

CE Pro will be breaking down all the data in the Webinar “2010 State of the Custom Industry: Behind the Numbers” on Wednesday, January 20 at 2 p.m. EST. We will give you an outlook on market trends, which is valuable for motivating your staff, educating your banker, planning your marketing and more. Registration is free for CEProVIP members and CE Pro Plus members.

The session will present data on the state of the housing market and an outlook for 2010 in overall construction spending, new housing starts, existing home sales, employment MDUs, multiple vertical commercial markets and more by region and metro area. The Webinar will also offer an outlook on specific technologies in 2010, a review of the custom industry in 2009 and success stories from integrators.

All attendees will receive the following downloadable reports:

  • Executive Summary of the CE Pro Readers Survey for 2009
  • Housing Starts/Existing Home Sales/Home Prices — A Consensus Forecast (2006-2011 that includes MDUs and single family)
  • Commercial Vertical Market Consensus Forecast for 2011
  • Total Construction Spending (2007-2009) — Residential and Commercial
  • Summary Forecast on Consumer Electronics Sales (2005-2010), including breakout data on multiroom A/V and home controls
  • Housing Market Indicators by Region for 2009
  • Employment Trends in 102 Metro Areas
  • Building Permit Trends in 370 Metro Areas
  • Employment Trends by State
  • Building Permit Trends by State

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics

News · Commercial · Retrofit · Webinar · All Topics
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