CE Pro BEST Product Awards | CE Pro BEST Project Awards

Growing Your Business in the Luxury Market

How to capitalize on this small but profitable market for ongoing business success.

Growing Your Business in the Luxury Market

More about Lutron

Lutron Electronics designs and manufactures energy-saving light controls, automated window treatments, temperature controls, and appliance modules for both residential and...
Lutron Logo
  Lutron Company Info

The Ultra High Net Worth market (earners making more than $30 million per year) is small but can be very lucrative for integrators who know how to address this affluent clientele. Though the market is small (about 225,000 people in the U.S.), it is growing at a rate of 3.5 percent per year. But what exactly does it take to successfully capture this niche market?

There are several key factors including:

  • Identifying the decision makers / influencers for affluent clients. (More often than not, the decisions are made by others on behalf of the client.)
  • Creating a proper product mix that will be attractive to wealthy clients. (It's not just about carrying the most-expensive equipment.)
  • Recognizing that time, more than money, is often the most important element to a wealthy person, and how to establish best practices for the installation and service process. 
  • How to sell yourself and your company to ultra-wealthy customers with a special event catering to affluent customers. 

Download this FREE special CE Pro Partner Guide entitled "Growing Your Business in the Luxury Market" sponsored by Lutron to gain valuable insight for how to set up your sales, installation and service teams to cater to ultra-wealthy clients. 


We're Looking for Your BEST Projects

Don’t miss your chance to enter to win a 2019 BEST Projects Award. We’ll be announcing winners at a special Gala event at CEDIA EXPO. We can’t wait to see what you’ve been up to this year! Enter your projects now.

  Article Topics

Business · Resources · Downloads · Lutron · Luxury · All Topics
CE Pro Magazine

Read More Articles Like This… With A Free Subscription

CE Pro magazine is the resource you need to keep up-to-date on the latest products, techniques, designs and business practices. Subscribe today!

Subscribe Today!


There are no comments. Be the first to post!
There are no comments. Be the first to post!