7 Tips to Sell Central Vac Systems
Deeper cleaning, air quality, and ease of use are just a few basic topics to discuss with clients when trying to sell them a central vacuum system.
Robert Archer · August 22, 2013
With the commoditization of the flat-panel TVs and other products, CE pros need a different product category to restore those lost profits.
Central vacuum (CVAC) might be the perfect option, as only 15 percent of installers currently offer these systems to clients.
If you’ve heard some negative things about CVAC, such as it entails a high labor cost, read this article to quell any fears. And with the housing market continuing to improve, now is the time to add CVAC to your product portfolio and add extra profits to your business.
If you’re looking for a place to start, MD Manufacturing offers the following seven compelling tips to use with clients when selling central vacuum.
1. Less Noise: Believe it or not, noise doesn’t “come with the territory” of a CVAC system. In fact, there is an absence of noise because the source of noise (the motor) is not in the house but is centrally located elsewhere, such as the basement or garage. Think of it as the dawning of a new era where vacuuming and life can actually co-exist for the first time.
2. Ease of Use: OK, so we can agree that very few love to do household chores. But how simple is it to merely snap in a hose? Using a CVAC system makes cleaning and dusting as close to painless as one can get, and some may even call it fun. Forget about lugging around a bulky canister or hauling an unwieldy upright around the house. No more standing on chairs trying to reach high ceilings only to come a few feet short.
3. Space Saver: The portable vacuum no longer need take up a corner of the hall closet. There are no power cords or extension cords that take up room, and CVAC systems are lightweight and easy to use, they’re never awkward, bulky or off balanced.
4. Air Quality: A UC Davis study reveals that CVAC reduces air particulates, thus reducing allergens. Science has proven that using a CVAC system actually alleviates allergy symptoms. The reason for this is simple: unlike portable vacuums that recycle vacuumed allergens back into the air, the CVAC system draws these allergens out of the house and into the basement or garage, where they are then exhausted outdoors.
5. Versatility: Furniture and carpets inside the home aren’t the only surfaces that collect dust. Nooks and crannies outside the home can benefit from the power and efficiency of a CVAC system, too. The long hose makes easy work of cars, trucks, vans, boats, or RVs. Whether the garage is shrouded in cobwebs or is a neatly-organized area for crafts or woodworking, a CVAC system is ideal. It doesn’t stir up dust like broom sweeping and is a lot less cumbersome than dragging a portable machine outside.
6. Deeper Cleaning: The powerful motor in a CVAC system remains stationary and cooler, and can be up to three times stronger than standard upright vacuum motors. Unlike portable vacuum cleaners, the CVAC motor lasts longer, allowing it to do its primary job, which is to provide strong suction through the network of pipes and through the hose.
7. Smart Investment: A CVAC system not only saves money over time, it also adds value to your client’s property. As a long-term investment, dollars spent installing a CVAC system in a newly built or existing home is money that should come back when the property is sold. And while most portable vacuum cleaners need to be replaced every few years on average, CVAC owners can usually go ten years before they even think about replacing accessories or scheduling maintenance.
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Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at firstname.lastname@example.org
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