The iPhone is 10 Today: Do You Remember Where You Were?

There are some pivotal happenings in history -- mostly tragic ones -- where we all remember where we were. Do you remember where you were when iPhone was announced? We remember: CES 2007 and have the pics to prove it.
Published: June 29, 2017

Do you remember where you where on this day 10 years ago when Steve Jobs announced the iPhone? 

I remember it so vividly. I was in the press room at CES 2007. The geeks in the room (not me of course) were glued to their screens, watching Jobs walk through each feature of this unthinkable new machine.

A guy from Gizmodo would scream out, “You can play music on it!”

And then the Engadget guy would yell, “No way! There's a camera on it!”

And then some other dude with a t-shirt and shaggy hair would do his best Macaulay Culkin impression when Jobs came to the inexplicable swipey-gesture thing.

That was the day I felt really sorry for the Consumer Electronics Association (now CTA) and their giant Consumer Electronics Show. Apple iPhone — absent from CES as always — would be the biggest CE news of the day. It was hard for anyone to really care about TVs and trinkets after that.

Check out the slideshow from CES 2007

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series