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Some of the Best High-End A/V Reps Now Carry … Vivint Smart Home & Security?!

By Julie Jacobson · June 21, 2019 • Vivint Smart Home, purveyor of mass-market security and home automation, enlists 10 top custom-install reps for new Authorized Pro program. Here's why CEDIA-oriented reps are going gaga over Vivint.

Meridian Adds 11 Manufacturer Rep Firms

By CE Pro Editors · May 24, 2019 • Meridian hires 11 independent manufacturer rep firms to act as U.S. sales force.

Sonos Drops Reps, Promises ‘Tangible Enhancements’ to Dealer Programs

By Julie Jacobson · May 1, 2017 • Sonos is eliminating independent reps for the CEDIA channel, but will offer new benefits like free shipping to dealer-direct customers.

How One SoCal Rep Turned Around a Sagging Territory

By Joe Perfito · September 30, 2016 • AV Partners in Southern California proves that independent manufacturer’s reps are not outdated and still valuable to integrators’ businesses.

Southeast Rep Firm Aim High Audio Sold to PSG

By Jason Knott · April 12, 2016 • Manufacturers rep firm Aim High Audio Sales has been sold to Precision Sales Group.

Prima Cinema to Use Independent A/V Reps for $35k Movie Server

By Julie Jacobson · August 31, 2015 • Exhibiting at CEDIA Expo 2015, Prima Cinema is using manufacturers’ reps for the first time to sell $35k home movie servers for just-released films. AV Partners in SoCal is first rep.

On-Q and NuVo Join the Independent Rep Movement

By Julie Jacobson · August 15, 2015 • After years of relying on in-house sales, Legrand has appointed 12 independent reps for On-Q and NuVo, following a growing rep movement in the CE pro channel.

How Independent A/V Reps are Making a Comeback

By Chuck Schneider · July 15, 2015 • More companies are embracing or returning to the independent manufacturer’s representative sales model, as it persists with renewed vigor and attractive ROI potential. Long-time rep Chuck Schneider explains.

Kaleidescape Goes the Rep Route with 8 Firms Appointed (UPDATED)

By Julie Jacobson · May 11, 2015 • After 10 years of going dealer-direct, media server maker Kaleidescape has added eight independent reps to its U.S. sales and support team.

Sony Expands with Team of Independent Rep Firms

By CE Pro Editors · May 15, 2014 • Sony's new team of Rep Firms will cover the full continental United States, Alaska and the frontline of Sony’s sales force.

Joaquin Rivera Leaves Stewart Filmscreen to Start SoCal Rep Firm

By Julie Jacobson · April 22, 2014 • After 15 years at Stewart, the ponytailed Joaquin Rivera leaves the company to represent Stewart, Runco/Planar and Pro Audio, filling gap left by MK Marketing.

Mike Kavanaugh: Don’t Read Anything Into Calif. Rep Shutdowns

By Julie Jacobson · April 1, 2014 • SoCal rep firm MK Marketing is closing so the team can sell Savant Systems full-time. Principal Mike Kavanaugh says it’s just a coincidence that Novidor & Firestone regrouped as well.

Aim High Hires SpeakerCraft’s Victor Baut, Expands to Florida & Puerto Rico

By CE Pro Editors · June 25, 2013 • Aim High Audio, a rep firm in the Southeast, has hired 7-year SpeakerCraft/Core Brands sales manager Victor Baut to open Florida and Puerto Rico markets; picks up TDG Audio line.

Core Brands Reshuffles Rep Network

By Jason Knott · June 12, 2013 • Core Brands has pared down its rep network from 44 to 28, leaving integrators with either a single rep or two reps in their territory for all 10 brands including Niles, Elan, SpeakerCraft and Panamax.

Here We Go Again on the Rep Thing

By Julie Jacobson · June 11, 2013 • How long must vendors be shackled to independent reps who put them on the map?

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