By Julie Jacobson · June 21, 2019 • Vivint Smart Home, purveyor of mass-market security and home automation, enlists 10 top custom-install reps for new Authorized Pro program. Here's why CEDIA-oriented reps are going gaga over Vivint.
By CE Pro Editors · May 24, 2019 • Meridian hires 11 independent manufacturer rep firms to act as U.S. sales force.
By Julie Jacobson · May 1, 2017 • Sonos is eliminating independent reps for the CEDIA channel, but will offer new benefits like free shipping to dealer-direct customers.
By Joe Perfito · September 30, 2016 • AV Partners in Southern California proves that independent manufacturer’s reps are not outdated and still valuable to integrators’ businesses.
By Jason Knott · April 12, 2016 • Manufacturers rep firm Aim High Audio Sales has been sold to Precision Sales Group.
By Julie Jacobson · August 31, 2015 • Exhibiting at CEDIA Expo 2015, Prima Cinema is using manufacturers’ reps for the first time to sell $35k home movie servers for just-released films. AV Partners in SoCal is first rep.
By Julie Jacobson · August 15, 2015 • After years of relying on in-house sales, Legrand has appointed 12 independent reps for On-Q and NuVo, following a growing rep movement in the CE pro channel.
By Chuck Schneider · July 15, 2015 • More companies are embracing or returning to the independent manufacturer’s representative sales model, as it persists with renewed vigor and attractive ROI potential. Long-time rep Chuck Schneider explains.
By Julie Jacobson · May 11, 2015 • After 10 years of going dealer-direct, media server maker Kaleidescape has added eight independent reps to its U.S. sales and support team.
By CE Pro Editors · May 15, 2014 • Sony's new team of Rep Firms will cover the full continental United States, Alaska and the frontline of Sony’s sales force.
By Julie Jacobson · April 22, 2014 • After 15 years at Stewart, the ponytailed Joaquin Rivera leaves the company to represent Stewart, Runco/Planar and Pro Audio, filling gap left by MK Marketing.
By Julie Jacobson · April 1, 2014 • SoCal rep firm MK Marketing is closing so the team can sell Savant Systems full-time. Principal Mike Kavanaugh says it’s just a coincidence that Novidor & Firestone regrouped as well.
By CE Pro Editors · June 25, 2013 • Aim High Audio, a rep firm in the Southeast, has hired 7-year SpeakerCraft/Core Brands sales manager Victor Baut to open Florida and Puerto Rico markets; picks up TDG Audio line.
By Jason Knott · June 12, 2013 • Core Brands has pared down its rep network from 44 to 28, leaving integrators with either a single rep or two reps in their territory for all 10 brands including Niles, Elan, SpeakerCraft and Panamax.
By Julie Jacobson · June 11, 2013 • How long must vendors be shackled to independent reps who put them on the map?