Marketing

Yes, ProSource Buying Group Really is ‘Game-Changing’ the Home-Tech Industry

By Julie Jacobson · March 12, 2019 • Unbeatable marketing services, 3-day showroom makeovers, exclusive deals on digital price tags, and group health insurance for dealers -- all at affordable prices -- wow home-tech pros at ProSource Summit.

Secret to Home-Tech Showroom Success: ‘We Picked Beautiful Things’

By Lisa Montgomery · January 3, 2019 • The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.

Home Tech Pros Should Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

By Julie Jacobson · December 28, 2018 • Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.

The 17 Best Stories of 2018 That CE Pros Never Read

By Andrew Nichols · December 3, 2018 • In 2018, many CE pros skipped a lot of important business articles in favor of lighter fare. Let's change that.

TCD Case Study: Home Theater Software Wins Jobs, Engages Trade Partners

By Julie Jacobson · November 27, 2018 • For UK integrator Thinking Bricks, The CEDIA Designer (TCD) software is more than a powerful, math-based home theater-design platform. It's an exceptional marketing tool that validates pricey projects, engages interior designers, wins jobs and referrals.

Today is #C4Yourself Day: Malibu Wired Preps for Control4 Showroom Soiree

By Jason Knott · May 31, 2018 • Malibu Wired's new Control4 Certified Showroom on swanky Sunset Blvd. opens with brighter colors, open concept and hands-on displays. The company joins 70 other dealers with an open house on May 31 for #C4Yourself day.

Why Locally Targeted Digital Marketing Can Earn Your Company 4x the Clicks

By CE Pro Editors · May 25, 2018 • Netsertive's Jay Diamond, Vice President of Sales for Home Technology and Home Goods Division, discusses benefits to its Home Systems Integrator Digital Marketing Program over potentially wasting ROI by using bad keywords and ineffective online ad campaigns.

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

By Robert Archer · March 1, 2018 • With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Cheeky Vivint Smart Home Video: How Automation Eliminates ‘Crappy Jobs’

By Julie Jacobson · January 24, 2018 • Just like the elimination of the (hypothetical) human toilet-seat warmer, Vivint smart-home systems can replace the homeowner's "series of crappy jobs you do for free" with a wide range of IoT security and home-automation devices.

This Integrator Made Some of the Best CES 2018 Videos … But Why?!

By Julie Jacobson · January 19, 2018 • Creating and sharing some pretty awesome videos from CES 2018 helps TYM Smart Homes demonstrate thought leadership in audio/video and IoT, and expand its market beyond the Salt Lake City area.

Is This the Best A/V and Home Automation Showroom Ever?

By Jason Knott · November 15, 2017 • Hanson AV builds ornate Cincinnati showroom with multiple home theaters, a smart outdoor space and ‘home within a home’ run by a Control4 home-automation system.

Stamm Media Eliminates Chaos with Help from ConnectWise Platform

By CE Pro Editors · October 27, 2017 • The ConnectWise platform helped Stamm Media and Stamm Technologies go from a company in crisis to one that bids on--and regularly wins--large projects.

DiComo & Ballard’s CE Wire Marketing Service Announces Custom Content Creation

By Robert Archer · March 5, 2014 • With CE Marketing Pros' new content creation service dealers can purchase purpose-specific content for newsletters, how-to guides, newsletters and other communication platforms with clients.

HES Launches Digital Marketing Assistance Program for Members

By CE Pro Editors · September 6, 2013 • Home Entertainment Source buying group unveils digital marketing products to help members build websites, merchandise equipment online, manage social media, email marketing and create mobile websites.

Time to Refresh Your Post-Recession Marketing

By Chuck Schneider · June 25, 2013 • The recovery may not be great, but it's all we got. Now is the time to spruce up your website and add a mobile site, as well as participate in social media and daily deal offers.

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