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JCPenney

UPDATE: JCPenney Plays Gender Card, Launches Home Automation Biz and Pro Installation

By Julie Jacobson · March 16, 2017 • Capitalizing on its large female customer base, JCPenney is the latest big-box brand to get into home automation with new “Home Services,” featuring Samsung SmartThings and and other smart-home systems. [UPDATE: JCP is not installing the smart-home equipment, just the other five Home Services categories.] (Julie Jacobson / CE Pro)