Home Technology Association

14 Service Functions More Integrators Should Consider Providing

By Jason Knott · June 6, 2019 • Integrators are offering perks such as 24-hour phone support, guaranteed response times, same-day emergency response to differentiate in their respective markets.

3 Tactics to Fight the Looming Market Correction

By By Eric Thies · March 7, 2019 • As the market slows, integrators need to act quickly to boost sales and marketing efforts, differentiate themselves in the market, or downsize their company payroll.

HTA Marks 1st Year Anniversary with 135 Members

By Jason Knott · February 21, 2019 • Home Technology Association finishes its first year with 135 certified members in 64 markets. Cites moving $15M in project funds to HTA members.

HTA Launches ‘Best in the U.S.’ Awards Program

By CE Pro Editors · August 29, 2018 • Home Technology Association (HTA) aims to recognize integrators for overall performance and quality.

4 Tips to Beat the A/V Trunkslammers

By Eric Thies · June 13, 2018 • Custom installation has the worst satisfaction rate of any industry that services the home, probably because the industry is infested with trunkslammers, writes integrator Eric Thies. What are you going to do about it?

7 Ways to Avoid Client Sticker Shock

By By Eric Thies · May 2, 2018 • Breaking down proposals into smaller chunks, not being the first person to submit a quote, and selling design first are just three tips s to avoid client sticker shock to your pricing.

New Home Technology Association (HTA) to Push Dealer Certification, Elevate Industry

By Jason Knott · August 30, 2017 • Home Technology Association launches with tiered certification system for integrators with goal to create better consumer experiences.