HRA

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

By Robert Archer · March 1, 2018 • With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Not Waiting on Partners, DTS Builds Own Alexa-Enabled Play-Fi Smart Speaker

By Jordan O'Brien · October 27, 2017 • DTS claims its Phorus PS10 is first Alexa-enabled smart speaker to support high-resolution audio (24-bit/192kHz); works with other wireless Play-Fi devices for whole-house music.

LG OLED TVs Are First with Dolby TrueHD Lossless Audio

By Jordan O'Brien · October 24, 2017 • Firmware upgrade gives LG OLED displays uncompressed audio via Dolby TrueHD.

Do You Really Need to Mention HRA and Dynamic Range to Sell Good Audio?

By Julie Jacobson · September 17, 2017 • Ultimately, selling high-performance audio is about a good demo with exceptional products and a well-told story, but it helps to have some nerd sonic science in your back pocket.

Hi-Res Audio vs. Hi-Res Music: What’s the Difference?

By Jason Knott · September 1, 2017 • Two different designations 'Hi Res Audio' and 'Hi Res Music' have emerged from separate groups with distinct sampling and bit rates. BluOS aims to clarify at CEDIA 2017.

Can High Resolution Audio be Trojan Horse for Home Automation?

By Julie Jacobson · April 25, 2016 • Control4 breaks new ground by including HRA streaming services in $600 EA-1 smart-home controller. Will the bet pay off? (Julie Jacobson / CE Pro)

Russound to Show XSource Streaming Audio Player, More Whole-House Audio at ISE

By Robert Archer · January 29, 2016 • Russound will present its newest XStream whole-house audio products as well as its compact TVA2.1 Digital Amplifier during ISE 2016 in Amsterdam.

Control4 Launches Three Home Automation Controllers with Hi-Res Audio, Starting at $600

By Julie Jacobson · January 27, 2016 • Control4 announces EA Series of smart-home controllers with more powerful processors, high-resolution audio (HRA), built-in Ethernet switches, more I/Os; goes another year without an IoT solution for DIYs.

Understanding High-Resolution & Multi-room Wireless Audio Products

By CE Pro Editors · October 6, 2015 • What you don’t know can kill you in the custom installation business. With multiroom wireless audio becoming a sizzling product category among consumers, it’s imperative that integrators understand the various audio technologies and products on the. . .

Is Tidal Imploding? David Solomon is Out, But Prince is In

By Julie Jacobson · July 2, 2015 • Jay Z’s almost-high-resolution audio streaming service Tidal has no CEO and now no U.S. sales and marketing manager. HRA streaming veteran David Solomon is out, but music legend Prince is in, having dumped all other streaming services.

Fasulo: Sony’s New TV, Video and Audio Businesses Are Not ‘Spinoffs’

By Greg Tarr · March 5, 2015 • Sony is closing almost all of its standalone retail stores and 'splitting out' TV, audio and video; meanwhile, the company continues to embrace Hi-Res Audio and the custom A/V channel.

Lady Gaga/Tony Bennett Album is Brilliant Marketing for Sony Hi-Res Audio

By Jason Knott · September 26, 2014 • The new Tony Bennett/Lady Gaga Album "Cheek to Cheek," from Sony's Columbia Records, is a brilliant move by Sony to promote High Resolution Audio (HRA) to two very different demographics.

Dynamic Sound Systems Sells 14 High-Resolution Audio Players After Just One HRA Listening Event

By Rachel Cericola · September 24, 2014 • Dynamic Sound Systems, a boutique A/V shop in Carlsbad, Calif., held an intimate party to showcase high resolution audio (HRA), resulting in the sale of at least 14 Sony music players.

4 Real Takeaways from Sony Keynote at CEDIA Expo 2014

By Jason Knott · September 11, 2014 • Sony President and COO Mike Fasulo brings a message of industry cooperation with CEDIA from manufacturers, the music industry and the film industry. Also, HRA and HDR evolution will help expand audio and 4K deployment for integrators.

Autonomic’s MMS-2A Music Server Adds Hi-Res Audio, Keeps the Price

By Julie Jacobson · May 20, 2014 • New Mirage MMS-2A from Autonomic builds on MMS-2, with high-resolution audio (HRA), increased storage, more outputs, new form factor, but same reasonable price.

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