Consumer Audio

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Lessons from Gibson’s Problems: Remember Customer Relations

The highly publicized struggles of the guitar maker Gibson serve as a reminder to dealers and manufacturers to stay in tune with customers. Gibson’s problem highlight issues every company can learn from in how to listen to customers.

Robert Archer · March 16, 2018

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Robert Archer · March 1, 2018

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