Search Results

Refine your search or search again.

32 Results

5 Tips to Get Your Snail Mail Ads to Work By Chuck Schneider, March 04 2019 As digital “business to consumer” (B2C) efforts approach the end of their third decade, can you guess which age-old and non-digital method continues to bring in great results if thoughtfully executed? Is it: A) Big ads scattered about multiple categories in the local Yellow Pages physical book? B) Sharpie penned graffiti in bus station restroom stalls? C)...
6 Ways CES Has Changed Dramatically By Chuck Schneider, December 28 2018 As the holidays zip past this time of year, many of us in this industry turn our attention to one last event before settling in to the routine of the new year—the Consumer Electronics Show (CES 2019) and once simply referred to as “The Show.” It’s also the time of year when those of us...
Former Sonos Reps Weigh In on IPO By Chuck Schneider, July 25 2018 Now that Sonos (SONO) has set its IPO stock price at $17 to $19 per share, what do some of the original rep/distributors think about it? Despite the hard feelings from being let go earlier this spring, most of the reps resoundingly advise to "buy" the stock, which shows a lot about the strength of the company's market position. ...
CEDIA Dealers Shouldn’t Trust Amazon as Smart-Home Partner, Says Industry Veteran By Chuck Schneider, October 13 2017 Amazon recently announced a collaboration with CEDIA, the trade association for smart-home pros, to expose online customers to professional installers. Should integrators participate in this new “Custom Home Services Program?” CE Pro contributor and former manufacturers’ rep Chuck Schneider warns integrators to think hard before trusting this online behemoth, which generally sets out to obliterate...
How to Sell More Custom Electronics to Single Woman Homeowners By Chuck Schneider, May 24 2017 There have been many CE Pro discussions over the years surrounding the paucity of women within our ranks. Be it vendors, distributors, retailers or installers, sadly the ratio of genders’ needle hasn’t moved much over the years in our business and I’m at a loss as to why that is. Our subscription and web data...
Here Comes the Smart-Home Robot Invasion By Chuck Schneider, March 29 2017 Mega disrupters, like the inevitable smart home robot on the horizon, don’t come along very often. In my lifetime there have been only two—the television and the computer—both of which were actually invented before I was born. Earlier on, there was the radio and the motion picture. OK, I’ll let the record...
The Amazon Paradox: Can Too-High Margins Lead to CE Product Disruption? By Chuck Schneider, December 20 2016 “Your margin is my opportunity.” — Jeff Bezos, CEO of Amazon and owner of the Washington Post. Margin. Without enough of it, no reseller of goods and services, from the part-time trunkslammer to Walmart can survive. But where is the line between “enough” and excessive margin? Way back in 1994 a young Wall Street hedge fund...
5 Things Millennials Will Want to See in Single-Family Homes By Chuck Schneider, October 20 2016 In the comments of Chuck Schneider's last piece on marketing to millennials, many CE pros expressed difficulties working with and selling to Millennials. Schneider adds to the discussion here, by outlining the biggest roadblock to gaining clients of this generation: they haven't moved into homes of their own yet. It’s important for the CE industry...
Market to Millennials Like a Pro with These 6 Breakout Strategies By Chuck Schneider, October 07 2016 In 1971, before the public Internet was even a gleam in Al Gore’s eyes, Nobel Laureate Herbert Simon predicted with regard to the coming of the mass Internet, “What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Simon’s conjecture came at a time when most...
Thoughts on the Passing of a Scoundrel: Crazy Eddie Antar (1947-2016) By Chuck Schneider, September 30 2016 Have you ever wondered why that certain prospect—the one driving the brand new, never-even-seen-a-mud-puddle GMC Yukon Denali with the wife’s Lexus in the garage and Sub-Zero kitchen appliances in the house—squeezed every drop of blood out of your proposal?  Blame Crazy Eddie Antar. Antar, who died earlier this month, did not invent disruptive,...
Remembering CE Veteran John Trimbach By Chuck Schneider, July 13 2016 Likely the first thing anyone noticed upon first meeting John Trimbach was that he was a big guy with flaming red hair (though less of that as time went on). He was built like a lineman for good reason—he was a lineman. A standout letterman in both football and track at North Attleboro High School in Mass., John...
D+M Group Weighs In on its Dolby Atmos vs. DTS:X Testing By Chuck Schneider, March 08 2016 D+M Group (Denon, Marantz, Boston Acoustics, HEOS, et al) is one of the first component manufacturers implementing the new DTS:X surround sound format set to compete against Dolby Atmos. Jeff Cowan, vice president of training for the Americas at D+M Group, reveals his thoughts on the competing formats based on the company's testing. The first...
Flashback 1977 CES Chicago: Why CES Is Now in Las Vegas By Chuck Schneider, December 30 2015 “It was cold, bleak and biting weather.” -- Charles Dickens, "A Christmas Carol" You bet your sweet bippy it was cold. (Millennials, Google it.) I am not talking about London near Scrooge’s counting house circa 1843, but in Chicago the first week of January 1977—an astounding 39 years ago this week. I was there. I was the...
Consider Going ‘Old School Retail’ This Holiday Season By Chuck Schneider, November 05 2015 I started getting BlackFriday.com emails before Columbus Day this year, the earliest ever. I’m over six weeks away from doing anything that resembles Christmas shopping but I opened them anyway. I suspect hundreds of thousands of folks far more serious about shopping than I have opened the emails as well. If you believe TLC’s cable...
Excellence Compels Recognition: Time to Nominate CE Pro Masters By Chuck Schneider, October 13 2015 Even though a good part of what our industry is all about goes by the tag “home theater,” we probably have more of a relationship with television than we do the silver screen. That occurred to me as I was watching last month’s broadcast of the Emmy Awards. To bolster my contention, I offer up the “Technology and Engineering”...

Latest News

Latest on UL Cybersecurity Standards for IoT Devices
Séura Outdoor TVs Deliver 4K and HDR Images in Non-Traditional Environments
HTSA Aims to Reduce ‘Techno-centric’ Sales Pitches via Training Program
Cat5, Cat6, and Cat6a: Is it Time to Start Future-Proofing?
Interview: SnapAV’s Matthew Kamp Talks Episode, Autonomic, More
View more News