MainStreet America: ‘Biggest Home Automation Showroom on Earth’
Houston developer Design Tech Homes bets consumers will pay to browse a dozen model homes in one Disney-like setting. See why vendors like Crestron and Control4 are jumping at the opportunity.
Entry Fee MainStreet hasn’t set the final price of admission yet, but it is expected to be around $10 or less, with various discounts and memberships available. So why charge customers to enter the grounds, given the rewards that Design Tech expects to reap? “By charging, we create value,” says marketing director James Babineaux. “We feel if they have skin in the game, they’ll do what they can to make sure they get a return.” At the same time, charging for admission makes MainStreet seem more like a destination - a family vacation stop - rather than simply a place to see a bunch of model homes. Indeed, the look and feel of the place is a lot like Disneyland, from the turnstiles at the entrance to the food courts inside to the perfectly manicured grounds and idyllic surroundings - sometimes too idyllic.Back to article
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