Zigbee Alliance adds Freeman and Ingram

The Zigbee Alliance, an organization that offers open, global standards for the Internet of Things (IoT), has announced the addition of two new team members to steer change, guide, growth, and set new directions for the Alliance as it moves into a pivotal year for its members and the broader IoT market.

Michelle Mindala-Freeman joins effective immediately as head of marketing, and Krista Ingram assumes the new director of marketing programs role. 

As head of marketing, Freeman will help promote the Alliance mission, standards and solutions while driving the growth and success of the IoT for the benefit of members.

She steps into this role from Microsoft, where she was a digital advisor for the North America CTO office, helping customers on their digital transformation journeys. Prior to that, she led strategy and solutions and was a Client Partner for Capgemini’s Telecom Media & Technology business, defining and delivering IT and industry technology solutions. Freeman brings experience building and promoting wireless and IoT products and services from earlier leadership roles in product management, marketing and strategy at Landis+Gyr and AT&T. Staying connected to her wireless and IoT roots, she is currently also a Visiting Scholar at the Georgia Institute of Technology’s Center for Development and Application of Internet of Things Technologies (CDAIT). 


Further supporting its marketing initiatives, Krista Ingram joins as the director of marketing programs. 

This marks a return to the Alliance for Krista. She was instrumental during the first 12 years of the Alliance, helping to grow it from a small collection of companies and single standard to several hundred members, leading Alliance events and marketing. Krista brings knowledge and experience in standards organizations from her time at Inventures where she provided marketing services for various technology consortiums and was a critical lead for the Thread Group marketing team. 

“I have known and worked alongside both Michelle and Krista for many years now. I am elated to welcome them into the Alliance and to have our staff and members tap into the trove of expertise and energy they bring,” says Tobin Richardson, president and CEO, Zigbee Alliance.

“As our Alliance grows in breadth and reach of both our standards and the companies in our community, we aim to balance a focus on near-term operational execution with our long-term strategy to shape and accelerate an evolving IoT marketplace. Michelle and Krista will play an essential role in this collaborative effort between our team and members.”

More news from the Zigbee Alliance: Zigbee Alliance Looks to Create New Wireless Standard for Commercial Markets

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