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Lutron Asks: Share Your Favorite CEDIA, Lutron Product, Experience

To celebrate its 25th year in CEDIA and its 55th year in business, lighting control manufacturer Lutron asks technologists to share their favorite experiences and products as part of its #Lutron5525 campaign.


Lighting control pioneer Lutron Electronics is celebrating two milestones in 2016 … 55 years in business and 25 years as CEDIA members. The company is kicking off this celebration with a call for dealer photos, videos and testimonials that symbolize 25 years of building an industry together. 

Lutron joined CEDIA in 1992 after showcasing its HomeWorks lighting control system at one of the first Expos in Dallas, Texas. Lutron Vice President of Sales Michael Smith recalls what it was like that first year as an exhibitor.

“Lutron walked into that Expo as an unknown company and I remember people asking if we were lost and at the wrong convention because they weren’t doing high-voltage,” he said. “Installers weren’t thinking about high-voltage products but fortunately they had the vision to see that their technical capabilities and homeowner relationships were the right combination for embracing lighting controls as part of their business model. Fast forward 25 years later — we’ve shaped and grown an industry together and defined what it takes to keep a home in its best light.”

“Lutron has been a wonderful partner and supporter of both the organization and the show over the last 25 years,” said Vin Bruno, CEDIA CEO. “They have set the standard for what it looks like to establish a vision that continues to drive the industry forward while keeping the home technology professional and homeowner clients top of mind.”

As part of the anniversary celebration, Lutron is asking CEDIA dealers to share photos of their favorite Lutron product (past or present) or favorite Lutron moments at CEDIA or elsewhere. Participants can also submit a (phone-quality) video testimonial (two minutes max.), or a written testimonial (150 words max.) that describes how Lutron has impacted their business over the years. Testimonials will also be collected onsite at the Lutron booth. Select submissions will be featured throughout Lutron social media channels and in an anniversary video.

For more information, dealers are invited to go to www.lutron.com/lutron5525 today. Participants are encouraged to share memories on social media using the hashtag #Lutron5525.

CEDIA Schedule of Events

  • 5:30 p.m., Wednesday, Sept. 14th – Lutron President and Co-CEO Michael Pessina will introduce keynote speaker Shelly Palmer at 5:30pm at the Kay Bailey Hutchinson Convention Center
  • 6:45 p.m.Thursday, Sept. 15 – the celebration continues at the Lutron Excellence Awards dinner (invitation-only event)
  • 10 a.m.Friday, Sept. 16 – join the Lutron team at booth #5100 for a few brief remarks, along with cupcakes, cookies, and coffee (while supplies last)