You’ve Got to Hide Your Tech Away

What can you do about the big-ticket items that need to be seen, like televisions, projectors and projection screens?

In today’s home technology world, one of the big topics of discussion has been pro installed vs. DIY installed. There’s a reason the phrase “custom integrator” includes the word “custom,” and it’s one of the key differentiators in the pro vs. DIY debate. When a customer has specific requests for a home technology installation to address aesthetic demands, that’s when the custom part of custom integrator tends to shine.

What can you do about the big-ticket items that need to be seen, like televisions, projectors and projection screens? How can integrators account for these must-have items, while also catering to customers that wish to maintain their modern contemporary interior design tech-free or simply do not want to have a 75-inch flat panel as the focal point of that living room they’ve just redesigned?

Here’s where integrators get to use all of their creative juices, as well as enlist certain manufacturers that also live for such requests. Products such as motorized lifts, motorized mounts and artwork that conceals displays have gained traction over the years for their ability to address exactly these types of dilemmas. In this white paper you’ll get to read about a highly specialized project that incorporated a TV lift in order to maintain a certain room aesthetic. You’ll also read about some of the pros and cons of hiding technology, and some how-to’s for doing the hiding. In custom integration there are specs and there are special requests … how you deal with the latter can separate your firm from the pack.

You’ve Got to Hide Your Tech Away