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CE Pro Brand Analysis 2015

Download this brand study to learn more about which custom electronic brands are preferred.

Based on numbers from the annual 2015 CE Pro Brand Analysis, culled from responses to the CE Pro 100 entry form gauging the industry’s highest-revenue integrators, it could be argued that today’s most popular trifecta among dealers would include Sony, SnapAV and Control4.

Looking at the evolution within the custom market, these brands have rapidly taken on the role of market leaders and the 2015 Brand Analysis numbers (revealing 2014 data) bear that out. Challenges to a “Big 3” inclusion could be made from a handful of companies, such as Autonomic Controls and Screen Innovations (SI), which this year earned what may be considered surprising Brand Leader distinction in their respective media server and projection screen categories.

One theme that seems to be epitomized by the work of Sony, SnapAV and Control4, among others in the respective categories of 4K, high-resolution audio, home automation, speakers, cabling and power conditioners, is that value-added products, price points and dealer support mechanisms are resonating with installers.

Download this brand study to learn more about which custom electronic brands are preferred.



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