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Core Brands Company Profile

Core Brands combines innovative connected technology platforms with iconic brands to deliver a portfolio of control, audio, power management and video distribution solutions to its channel partners and end users. The Integrators who sell and install Core Brands products are key partners in delivering these best-in-class technology solutions, and the company is committed to supporting them with exceptional customer service, innovative products and market-leading programs.
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About Core Brands

1800 S. McDowell Blvd.
Petaluma, California
United States of America
P: 800.472.5555 or 707.283.5900
F: 707.283.5901

Core Brands Resources

Why Proper Subwoofer Integration is Critical in Whole House Audio and Home Theater Systems
Originally recorded LIVE on 03/23/16:This CE Pro webcast examines how dealers can effectively sell and install audio systems that fully resolve the dynamics of music through the inclusion of subwoofers.

Product & Solution Videos

ELAN Helps Home Owner Clean Up after Hurricane Sandy
Home owner, Kim Erle's green smart home gets revitalized after hurricane Sandy. Elan home control and touch screens used throughout.

In the News

Mike O'Neal, president of Nortek Security & Control, departs after eight years. He led Linear and 2Gig security and home-automation brands, oversaw merger with Nortek's Core Brands.

A horse-birthing sensor from Foalert integrates with an Elan home automation system to send text messages, flash the lights, and play a "neighing" loop through 18 in-home speakers when a foal is on the way.

What used to be a gym is now a fancy home theater that converts to a golf-simulation playground with the press of a button on an Elan home-automation system.

Nortek Security & Control (2GIG, Linear, GoControl) and Core Brands (Elan, SpeakerCraft, Niles, Xantech, Panamax, Proficient, Gefen) unite to form new company called NSC.

Elan Training Center in Dallas holds two-and-a-half-day programs to design, install and maintain Elan control solutions.

With the help of the Gary Sinise FoundationEdina, Minn.-based JJ Orion traveled to Texas to install an Elan home automation system in a new home for an Afghanistan war veteran.

Core Brands focuses on Elan with new Elan Flagship Program, video-over-IP solution, 12.5% rebate program, builder program and two new slick Elan remote controls.


Core Brands Extends Collaboration with Gary Sinise Foundation R.I.S.E Program
SpeakerCraft Launches new Models, Including New Top-Of-The-Line AIM LCR Series In-Wall Speaker
Panamax SM3-Pro System Manager Wins 2015 Commercial Integrator Best Award
Core Brands Announces Integration of Superior Wireless Audio Protocol Into New CE Products
Nortek Launches New Core Brands Group

Core Brands on Social