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Sonos Joins First Home-Technology Buying Group Ever - Azione

Sonos, an iconic brand that is both loved and loathed by home-technology pros, has joined its first industry buying group, Azione Unlimited, claiming it is "committed to building stronger relationships with the channel."

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5 Comments
Posted by dbendell on March 13, 2018

Sonos is DEAD to the CI channel. If there was any doubt, it was proven Jan 2018 with firmware 8.3. They not only killed any manufactures API, they toasted all those customers who helped build brand loyalty. Any 3rd party that thinks adding only favorites, vol up/down mute, source is outstanding streaming service for clients? NOPE! Does Sonos? YES.  They are no more committed to this channel than Trump is to one of his cabinet members.

Posted by Chris dePaola on March 14, 2018

Sonos is dead? Really?  Then you like to put subpar products in your customers homes because they still make the best product on the market. Also in my experience that vast majority of customers have 5-10 playlists, stations, etc that they play on a daily basis so do we really need anything other then favorites and volume? I’d also argue that if your in a music discovery mood your better served using the native app anyway. Even with Control4 3rd party integration the native app was far superior for music discovery.

Posted by theloopboise on March 14, 2018

I have such a small use for them.  I believe they burned that bridge many years ago with no margins, lack of support, limited if any dealer tools, and anyone with a pulse could sell their stuff.  My belief?  They were trying to hit the direct to consumer market, large retail market, CI market, and expect support from all of us. Just their actions regarding Control4 integration alone were enough to prove to me that they don’t care about our vertical.  If they don’t care about our vertical, why should I support selling their low margin product?  There are such better products out there now with far better support, that unless we absolutely have to use Sonos we avoid it.

Posted by PHAND on March 14, 2018

We spec and sell Sonos often. The advantages to it are they are incredibly easy to put in, they work pretty much 100% of the time right away, and they offer a generally great experience for the client. Margin is not huge, but we’re selling at least 3-4 per client and we are going to get any more they want to do down the line too.. along with anything else they want done around their home. It’s a gateway into the home.  As for integration, they changed their unpublished API that people have been hacking into for years. They gave plenty of warning for it. They provided an official API a year ago that is adequate, but not the greatest, yet. Told everyone they have to start using this or get locked out later on.

Posted by John Nemesh on March 15, 2018

Or…you could sell a product that has a FULLY FUNCTIONAL API already, and isn’t marketing direct to customers, encouraging them to buy factory direct at a 20% discount whenever they register their products that YOU sell them!  Just sayin’

5 Comments
Posted by John Nemesh on March 15, 2018

Or…you could sell a product that has a FULLY FUNCTIONAL API already, and isn’t marketing direct to customers, encouraging them to buy factory direct at a 20% discount whenever they register their products that YOU sell them!  Just sayin’

Posted by PHAND on March 14, 2018

We spec and sell Sonos often. The advantages to it are they are incredibly easy to put in, they work pretty much 100% of the time right away, and they offer a generally great experience for the client. Margin is not huge, but we’re selling at least 3-4 per client and we are going to get any more they want to do down the line too.. along with anything else they want done around their home. It’s a gateway into the home.  As for integration, they changed their unpublished API that people have been hacking into for years. They gave plenty of warning for it. They provided an official API a year ago that is adequate, but not the greatest, yet. Told everyone they have to start using this or get locked out later on.

Posted by theloopboise on March 14, 2018

I have such a small use for them.  I believe they burned that bridge many years ago with no margins, lack of support, limited if any dealer tools, and anyone with a pulse could sell their stuff.  My belief?  They were trying to hit the direct to consumer market, large retail market, CI market, and expect support from all of us. Just their actions regarding Control4 integration alone were enough to prove to me that they don’t care about our vertical.  If they don’t care about our vertical, why should I support selling their low margin product?  There are such better products out there now with far better support, that unless we absolutely have to use Sonos we avoid it.

Posted by Chris dePaola on March 14, 2018

Sonos is dead? Really?  Then you like to put subpar products in your customers homes because they still make the best product on the market. Also in my experience that vast majority of customers have 5-10 playlists, stations, etc that they play on a daily basis so do we really need anything other then favorites and volume? I’d also argue that if your in a music discovery mood your better served using the native app anyway. Even with Control4 3rd party integration the native app was far superior for music discovery.

Posted by dbendell on March 13, 2018

Sonos is DEAD to the CI channel. If there was any doubt, it was proven Jan 2018 with firmware 8.3. They not only killed any manufactures API, they toasted all those customers who helped build brand loyalty. Any 3rd party that thinks adding only favorites, vol up/down mute, source is outstanding streaming service for clients? NOPE! Does Sonos? YES.  They are no more committed to this channel than Trump is to one of his cabinet members.