Control & Automation

Sacramento Showroom Flip Makes Smart Home ‘So Easy to Sell’

Liberty Bell Smart Home transformed Control4-certified showroom to promote simple security and home-automation packages based on Alarm.com and Interlogix Ultrasync on the lower end, Control4 at the higher end.

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1 Comments
Posted by Mark Sipe on June 6, 2018

Glad to see more dealers understanding that packages help you sell.  We have been pushing this for over a decade.  People buy a lifestyle, not a part (they shop parts).  These showrooms help homeowners see themselves in a new way to live.  Something we did 20 years ago was get local artists to place art in our showroom that you can change out every few months to “freshen” the look and keep it new.  The one room most dealers don’t have is the “Burn in” room, where we built our client’s racks and tested the system in our showroom before the local piano mover picked them up and moved them out to the jobsite.  Cheaper, and did a much better job than my guys.  Compared to pianos, racks are easy for them.

1 Comments
Posted by Mark Sipe on June 6, 2018

Glad to see more dealers understanding that packages help you sell.  We have been pushing this for over a decade.  People buy a lifestyle, not a part (they shop parts).  These showrooms help homeowners see themselves in a new way to live.  Something we did 20 years ago was get local artists to place art in our showroom that you can change out every few months to “freshen” the look and keep it new.  The one room most dealers don’t have is the “Burn in” room, where we built our client’s racks and tested the system in our showroom before the local piano mover picked them up and moved them out to the jobsite.  Cheaper, and did a much better job than my guys.  Compared to pianos, racks are easy for them.


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