Sales/Marketing
How A Luxury Manufacturer Got Interior Designers to Love Home Tech
When smart home technology is seen by the interior design community as a "necessary evil," Barco Residential wins by painting spaces with video.
Oct 26, 2018
SoCal Integrator Redefines ‘Mall Kiosk’ with Strategic Space Outside Apple Store
CE Pro 100 integrator Just One Touch/Video & Audio Center adds creates technology showcase area directly outside Apple Store in affluent Beverly Hills-area mall.
Oct 23, 2018
How Luxury Illumination Built Their Business Model Around Landscape Lighting
Florida-based integrator Luxury Illumination sells 60 percent of clients into service contracts around specialty exterior lighting.
Sep 10, 2018
D-Tools Cloud Software Aims to Streamline Pre-Sales Process
Forget about seeing the sun in San Diego during CEDIA Expo 2018, D-Tools is bringing the Cloud, its new Software as a Service solution.
Aug 30, 2018
HTA Launches ‘Best in the U.S.’ Awards Program
Home Technology Association (HTA) aims to recognize integrators for overall performance and quality.
Aug 29, 2018
4 Tips for Creating Powerful Employee Referral Programs
Be selective about which positions you offer incentives, and give valuable items (like cash) to your employees for referring successful new hires.