Will ‘Avatar’ Spur 3D Home Theater?

There are only a few 3D Blu-ray movies available, and those include a Miley Cyrus concert and a Jonas Brothers concert. Will "Avatar" be the 3D blockbuster consumers have been waiting for?

Jason Knott · December 22, 2009

The new James Cameron 3D blockbuster “Avatar” is off the a rousing start at the box office, earning $77 million domestically and $242 million worldwide in its first weekend.

And it might just end up being the savior of home theater.

Everything Cameron touches turns to gold, including “Terminator,” “Aliens,” and of course, “Titanic.” So it’s only logical to think that Cameron’s choice to shoot “Avatar” in 3D will soon be a boon to custom integrators as homeowners decide they will want 3D TVs at home to watch the flick when it comes out on Blu-ray.

The timing of 3D is perfect for dealers, who are looking for “the next big thing” to offer their clients, in the same vein as flat panels, media servers and Blu-ray players came along to offer solid upgrades.

There are only a few 3D Blu-rays available (and those include a Miley Cyrus concert and a Jonas Brothers concert ... what the heck!), but now that the 3D Blu-ray spec has been set, industry veterans tell me there will likely be 100 more 3D movies out in 2010. The best flick on the list is “Journey to the Center of Earth.”

If “Avatar” ends up being the “Stars Wars” of this generation, it’s only a matter of time before it has a strong spillover effect in the custom market.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

Blogs · 3D · Avatar · All Topics
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