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Why the Demo is Key to Selling Home Theater [Demo Alley 230D]

RBH Sound, Auralex, ADA and more will show installers at EHX Spring 2009 that the demo is the key to successfully selling home theater.


Robert Archer · March 3, 2009

RBH Sound and its partners Auralex, Audio Design Associates (ADA), Screen Innovations, D-Box and Panamorph will show installers at EHX Spring 2009 that the demo is the key to successfully selling home theater. 

According to the somewhat secretive Daren Egan, marketing director for RBH, the exhibitors in Room 230D are planning on a variety of demos that attendees will recognize.

“We’re planning on demonstrating this incredible system using a couple of native 2.40:1 content clips with the final clip being an exciting chapter from the Iron Man Blu-ray,” he says.

Attendees should watch for the group’s approach to acoustics. Taking an organic, mechanical approach, the room skips the use of adding electronic EQ to the signal chain through their implementation of Auralex’s products.

The room will also employ ProjectionDesign’s Avielo Optix 1080p dual-lamp projector and D-Box’s motion seating system, which provides what some feel is the final element to the complete home theater experience.

Room 230D Equipment List

Audio Design Associates
Suite 7.1HD A/V Processor
PTM-8150 8-channel amplifier

Auralex Acoustics
SonicPrint ProPanels
pArtScience SpaceArray diffusors

D-Box
Theater room seating featuring D-Box’s motion actuators and
Motion Code Standalone Series IV Motion Controller

Panamorph
A480KIT wide screen conversion lens system

Avielo by projectiondesign
optix 1080p dual-lamp projector

RBH Sound
8300-SE/R Signature Series Reference Tower Speakers
SI-6100 Signature Series Center Channel
66-SE Signature Series Surround Speakers
1010-SEN/R Signature Series Reference Subwoofers
SA-400 Subwoofer Amplifiers

Screen Innovations
SI CURVE Gamma Maestro Weave acoustically transparent curved screen



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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at rarcher@ehpub.com

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