Why CEA Lowered Q4 Growth Forecast to 0.1%

CEA charts explain why Q4 CE sales growth forecast was lowered from 3.5 percent to virtually non-existent.

Why CEA Lowered Q4 Growth Forecast to 0.1%
Tom LeBlanc · December 10, 2008

The Consumer Electronics Association (CEA) recently lowered its Q4 sales growth forecast from 3.5 percent to 0.1 percent.

To shed some more light on the scaled back projection, check out these CEA-provided graphs.

It’s clear that the recession is affecting consumer electronics sales in a unique way: people still shop for electronics but for relatively cheaper products.

Custom electronics dealers can find two bright spots in the CEA’s findings, but both come with caveats.

Blu-ray unit sales are expected to “slightly exceed” projections. The sales surge, however, is due largely to prices falling drastically below expectations.

Gaming system sales continue to shine. But since consumers are migrating away from high-performance, large-screen TVs, it appears that most don’t see gaming as a component of a custom A/V environment.

Click here to view why the CEA lowered its Q4 outlook.

Related: CEA Lowers Holiday Forecast From 3.5% to 0.1% Growth

  About the Author

Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Have a suggestion or a topic you want to read more about? Email Tom at [email protected]

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