Who’s Who of Home Theater Presents ‘Art of the Demo’ at CES
DPI, Kaleidescape, D-Box, other top custom brands to remind dealers how to showcase and sell high-performance A/V at the Home Cinema Experience during CES 2012.
The Consumer Electronics Show (CES) may be known as a gadget expo, but there are pockets of custom electronics if you know where to look. CEPro @ CES in the south hall is one of those places; the Venetian is another.
There you will find loads of custom-oriented vendors demonstrating (mostly) high-performance audio and video gear. For many years, CES has provided a place to explore such technology.
“Even so, there really hasn’t been a good immersive-theater experience for CES-goers for many years, if ever,” says Michael Bridwell, marketing director for Digital Projection Inc. (DPI), a manufacturer of high-end video projectors.
At CES 2012, DPI is kicking off its “Art of the Demo” initiative in a room at the Venetian dubbed the Home Cinema Experience. With support from CEDIA, the “Experience” features movie servers from Kaleidescape and motion-actuated chairs from D-Box, as well as A/V gear from other notable brands in the custom channel.
“The Art of the Demo has died in terms of video, and we are on a mission this year to revive it,” says Bridwell. “Starting at CES, we’re going to show dealers how to once again sell video to their clients.”
CEDIA and the three headlining vendors will be joined by ADA, CinemaTech, Crestron, Stewart Filmscreen and Totem Acoustic.
DPI vice president George Walter is leading the company’s Art of the Demo initiative, which was pitched to dealers at a recent Home Technology Specialists of America meeting.
“Everyone at HTSA that we pitched it to was totally on board,” Bridwell says.
During CES the Home Cinema demo will provide “guidance, tips, key insight into key movie clips that differentiate between less and more capable projectors—everything that was lost when the economy sank.”
Check out the Home Cinema Experience at the Venetian Hotel, Room 3201-A.
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at firstname.lastname@example.org
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