WAVE Distributing Launches House Brand for Mounts & More
While WAVE carries Chief and Omnimount, the distributor has developed its own mounts under MSTR brand. Next up: HDMI cables with Redmere.
Julie Jacobson · May 17, 2013
The first product line comprises five brackets and mounts under the BRKT subrand (with two more pending). The distributor already carries mounts from leading brands Chief and Omnimount but decided to launch its own products at more competitive prices.
WAVE president Mark Fukuda points out the products’ “robust construction” and explains, “Obviously they’re very price conscious but it’s not a cheap product.”
I felt them myself during a recent visit to a WAVE branch in Houston and indeed they were quite sturdy.
The initial BRKT product line includes:
- ARM1337 - small arm mount for flat panels up to 37 inches/35 lbs. ($140 MSRP)
- ARM2360 - medium arm mount for flat panels up to 60 inches/60 lbs. ($250)
- ARM3280 - large arm mount for flat panels up to 80 inches/125 lbs. ($400)
- TLT3260s - medium tilt mount for flat panels up to 60 inches/100 lbs. ($160)
- TLT3780s - large tilt mount for flat panels up to 80 inches/150 lbs. ($200)
- TLT3260s - large slim tilt mount for flat panels up to 60 inches/88 lbs. (TBA)
- TLT3260s - large slim tilt mount for flat panels up to 70 inches/110 lbs. (TBA)
WAVE plans to introduce additional products under the MSTR brand, starting with HDMI cables (CABL) with built-in Redmere repeaters and speaker/data/coax wire (WIRE).
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at firstname.lastname@example.org
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