Vizio to Unveil $130,000 Dolby HDR Flat Panel at CEDIA Expo

Vizio's new Reference Series TVs with High Dynamic Range (HDR) using Dolby Vision playback technology includes a $5,999 65-inch flat panel and a $129,999 120-inch unit, and a lead-gen program that links up consumers with integrators for installation.

Vizio's new Reference Series collection includes a 65-inch LED (pictured) along with a 120-inch unit with on-demand streaming service from VUDU to Warner Brothers Home Entertainment mastered movies.
Jason Knott · October 7, 2015
Vizio and Dolby Laboratories (NYSE: DLB) will be showcasing its all-new VIZIO Reference Series, a High Dynamic Range (HDR) solution with Dolby Vision playback technology at the upcoming CEDIA Expo 2015 in Dallas. The series will include a 65-inch class model (RS65-B2) at an MSRP of $5,999.99 and a 120-inch class model (RS120-B3) at $129,999.99.

Vizio, which recently inked a deal with Powerhouse Alliance to distribute its products to the custom installation channel, is also feeding leads to integrators via its website where consumers can order the TVs and arrange for delivery and "white-glove setup service." Powerhouse confirmed with CE Pro that it will have both the 65-inch and 120-inch units in its CEDIA Expo booths 4142 and 4537.

The Reference Series features Ultra Color Spectrum technology for a wider color gamut, with a quantum dot panel in the 65-inch class model. The picture is enhanced further by a Full-Array 800-nit LED backlight with 384 Active LED zones, enabling a wider range of luminance and contrast control, according to the company.

“VIZIO and Dolby have worked tirelessly together to make true High Dynamic Range a reality for consumers. The picture quality achieved with Dolby Vision on the VIZIO Reference Series is literally jaw-dropping and establishes a new level of excellence for the industry,” says Matt McRae, chief technology officer, VIZIO. “High Dynamic Range and Ultra Color Spectrum is enabled through proprietary, custom panel technologies creating a television that pushes the limits of contrast ratios and color gamut while redefining the level of picture quality available at home. VIZIO worked closely with partners like Dolby, Warner Bros. Home Entertainment, VUDU and Netflix to ensure content was re-mastered to take advantage of the Reference Series’ capabilities and ready to stream through VIZIO Internet Apps Plus."

Dolby Vision playback technology on the Reference Series enables increased brightness capacity and color accuracy.

“Dolby advances the science of sight and sound to enable spectacular experiences,” says Kevin Yeaman, president and CEO, Dolby Laboratories. “With VIZIO's launch of the first TV with Dolby Vision technology, and the commitment of major studios to deliver Dolby Vision content, we are now able to bring a dramatically enhanced visual experience to consumers in the home.”

Warner Bros. Home Entertainment has expanded its slate of movies available in Dolby Vision via VUDU on the VIZIO Reference Series. In addition to previously announced content, other remastered 4K Ultra HD titles with Dolby Vision will include San Andreas, Mad Max: Fury Road, Magic Mike XXL, Jupiter Ascending, Man of Steel, The Great Gatsby and more. An ongoing list of upcoming titles available for streaming in Dolby Vision can be found at

“Seeing our great titles remastered in 4K Ultra HD with Dolby Vision is very exciting,” says Jim Wuthrich, president, Americas, Warner Bros. Home Entertainment. “With the increased availability and popularity of 4K Ultra HD TV with High Dynamic Range, audiences can experience these extraordinary films in a new, engaging way that is remarkably bright, colorful and true-to-life.”

“Our priority is to deliver a premium digital home entertainment experience,” says Scott Blanksteen, vice president of product, VUDU. “We led innovation in streaming HD content for the home, and now, with VIZIO and Dolby Vision, we will once again take a giant leap forward. We are confident that customers will value the stunningly realistic visuals Dolby Vision brings to the Reference Series, and we will ensure they will be able to easily access and enjoy this content on VUDU.”

Netflix has also committed to remastering content in Dolby Vision and is expected to deliver season one of its drama Marco Polo as its first Dolby Vision release via the Netflix app soon. Netflix will also offer season two of Marco Polo in Dolby Vision upon premiere.

Additional Reference Series features include:

  • 802.11ac dual-band WiFi.
  • VIZIO Internet Apps Plus for access to HDR playback through VUDU and Ultra HD content through apps including Netflix, Amazon Instant Video, UltraFlix, and Toon Goggles.1
  • Simple discovery and organization of apps with support from the HEVC H.265 codec and the VIZIO V6 six-core processor.
  • Clear Action 1800 and a 240Hz effective refresh rate achieved with backlight scanning and a VM50 Engine for dedicated Ultra HD motion and picture-processing.
  • Spatial Scaling Engine to transform 1080p pixels to Ultra HD pixels.
  • HDMI ports
  • A 10-inch subwoofer and two rear satellite speakers in the 65-inch class model
  • Dolby and DTS, including over 101dB of sound with less than 1 percent harmonic distortion.

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        About the Author

      Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at

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  Article Topics

News · Dolby · High-Dynamic Range HDR · Vizio · All Topics
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