TruAudio Launches ‘Tis the Season to be Manly’ Promotion

TruAudio offering integrators 'manly' gifts such as DeWalt tools, iPad Minis and Apple TVs as part of December promotion. Female integrators earn gifts for telling company they are 'offended.'

TruAudio Launches ‘Tis the Season to be Manly’ Promotion
Among the gifts integrators can earn from TruAudio this month is a DeWalt Lithium Ion 5-Tool Combo Kit.
CE Pro Editors · December 3, 2012

TruAudio is throwing political correctness to the wind as part of a December promotion in which it is offering dealers “manly” gifts for purchasing speakers during December.

TruAudio’s “Tis the Season to be Manly” event features low prices on 12 selected TruAudio products and “Manster Gifts” such as DeWalt Lithium Ion 5-Tool Combo Kits, iPad Minis and Apple TVs for integrators purchasing a certain volume. There will also be “stocking stuffer” gifts for dealers throughout the month.

“Each year at TruAudio, we try to make the holidays something special. This year we thought we’d make things a little more manly,” says Bryan Garner, president at TruAudio.

In a press release, the St. George, Utah-based company notes, “Finally, with a male-focused event such as this, TruAudio realizes that there could be some of the female persuasion who might be offended. Wanting to make everybody happy this joyous season, TruAudio has made special arrangements for female integrators. If they call TruAudio and say, ‘I’m offended,’ they will receive a special, holiday gift with their purchase.”

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