The Next Big Thing From Sonos: What Could it Be?

Sonos is inviting select integrators to preview a hot new product, and Sonos forums are abuzz. What could it be? Wireless surround? Home automation? Wireless video?

The Next Big Thing From Sonos: What Could it Be?
What's next for Sonos and its "smart speakers?"
Julie Jacobson · May 10, 2012

Sonos has been teasing dealers under NDA about a new product to be introduced soon. And the Sonos forums are buzzing about the next big thing from the beloved provider of wireless audio.

What can it be?

Two years ago, we found a Sonos job posting for a senior product manager, home theater sound, and speculated the company would release a wireless surround sound system.

The current job board doesn’t provide much of a clue, except for a posting for an engineering project manager, smart speaker products.

This Engineering Project Manager position at Sonos will be a high-visibility role directing the efforts of all our functional engineering managers and engineers (i.e. wireless, acoustic, software) from concept through production for our next-to-be-conceived smart speaker product.

What, pray tell, is a smart speaker?

I’m going with my original guess that the new product will be wireless surround, but here are some other suggestions:

  • Wireless video
  • Home automation features, possibly integration with a smart thermostat or lighting control
  • Universal remote control feature set
  • Wireless subwoofer (whoop-di-woo)
  • Wireless tower speakers
  • Wireless in-wall speakers
  • Crazy big margins for CE pros

The last big news from Sonos was that the company discontinued its CR200 Wireless Controller.

What will be the next big thing? What would you as a CE Pro like to see from Sonos? What do you think you’ll see?


Cool California electronics company, SONOS, is opening a gallery with a unique focus: music listening. The new 4,000 square-foot space in L.A.‘s La Brea Art & Design District has been designed to host everything from listening parties to film screenings to mini-concerts. For their inaugural exhibit, there’s a sound installation called “Center of Attention” by Luke Fischbeck that opens this Sunday, May 13, noon to 6 p.m. There’s also a private opening-night party this Saturday with local band, Bleached, and a DJ set by ?uestlove.

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  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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  Article Topics

News · Sonos · Wireless Audio · All Topics
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