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“The Dark Knight” Features Bang & Olufsen

Products can be seen "surrounding the urban, metropolitan setting of Gotham City."


Bang & Olufsen says its products can be seen in the new Batman movie, "surrounding the urban, metropolitan setting of Gotham City."
Tom LeBlanc · July 22, 2008

There’s product placement, and then there is Bat-Product-Placement.

Bang & Olufsen (B&O), the Danish manufacturer and retailer, must have been pleased when “The Dark Knight” took in $158.4 million with its final weekend numbers Monday.

The provider’s audio and video products can be seen “surrounding the urban, metropolitan setting of Gotham City” in the Warner Bros movie, according to a B&O press release.

The ticket sales surpassed studio estimates of $155.3 million, according to the Associated Press, and passed the previous opening weekend record holder “Spiderman 3” and its $151.1 million.

Even billionaire Bruce Wayne, played by Christian Bale, has visible B&O products in Wayne Mansion, according to the company.

“Fictional character Bruce Wayne embodies Danish style and defines modern minimalism,” the company writes in a press release. Presumably, Alfred, played by Michael Caine, dusts them.

One can see why the company is pleased. The staggering ticket sales and favorable reviews make it a product placement home run.

“These impressions make the brand memorable. We are honored to be incorporated in such a blockbuster, suspense-filled motion picture that will have the same, long-lasting impact on its viewers,” says B&O president Zean Nielsen, referring to the impressions created by its products.

Click here to watch the trailer.

Click here to check out the Batcave Home Theater by DC Audio Video Systems.



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  About the Author

Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Have a suggestion or a topic you want to read more about? Email Tom at tleblanc@ehpub.com

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