‘Techlicious’ Awards for Women-Friendly Tech: PC Fits in Her Purse

TomTom Go 740 Live portable navigation system makes the cut as finalist because it gives women the "best routing advice."

Funny, the purse-friendly Sony PC is featured on
Julie Jacobson · May 18, 2009

I’ve been unkind in the past about awards that recognize “best technologies for women,” so I couldn’t pass up this opportunity: The Techlicious Women’s Tech Awards.


The awards are being held at the CEA Line Show Conference, June 10-11 in New York City, complementing a Women & Technology panel.

In the past, I’ve judged an awards program celebrating technology for women. And I hadn’t the foggiest idea of how to judge these things. Does a camera get bonus points if it is pink? Does a TV score high points because it is perfectly easy to use?

Here are the three criteria for being the most Techlicious products:

[They] perform their primary function flawlessly; go above and beyond the basics with smart features that help women in their professional, social or family lives; and finally, seamlessly integrate into the environment in which it is being used.

Men don’t want that?

Techlicious Finalists

  • Sony VAIO P-Series Lifestyle PC Because it “easily fits in your purse.”
  • Samsung Memoir mobile phone Because offers the “ability to upload pictures to major photo sharing sites—perfect for vacations or family events.”
  • Casio High-Speed Exilim EX-FC100 digital camera Because, with the “capture rate of 30 frames per second, you can literally stop fast action to pick out otherwise elusive fleeting moments, like a baby’s first smile or a bat connecting with a ball.
  • Panasonic VIERA Z1 Series HDTVs Because the electronics box can be hidden in a cabinet “giving you the freedom to remove the entertainment center from the center of your décor.”
  • TomTom Go 740 Live portable navigation system Because it gives you the “best routing advice.”

I’m sure these are all very fine products. I would love to own any of them myself, but I find these awards sometimes insulting, mostly to men. What? Men don’t like to take video of their kids or share images of family events?

Certainly they need good “routing advice.” At least we chicks will ask for directions.

It’s disappointing that the judges didn’t recognize these truly women-friendly products like the LED light-up bra.

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  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at

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