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Study: Smart TVs Account for 21% of Shipments in 2010

Researchers speculate, however, that if connected TV market continues to grow, the download traffic could cripple the Internet infrastructure.


Jason Knott · December 30, 2010

DisplaySearch is reporting that 21 percent of all TVs shipped globally in 2010 have Internet connectivity, but the trend could end up crippling the Internet.

According to the DisplaySearch Q4’10 Quarterly TV Design and Features Report, the category is forecast to grow to over 122 million in 2014.

The report suggests that international markets are fueling the growth, namely Japan, Eastern Europe and China.

“The looming risk now is what happens if every connected TV gets used,” says Paul Gray, director of European TV Research. “With Netflix accounting for 20 percent of peak Internet traffic in the U.S., it’s reasonable to ask if the infrastructure can cope. Set makers need to understand that broadband access does not scale endlessly like broadcast reception.”

CE Pro named streaming media as one of the Top 5 Trends to Watch for opportunities in 2011 for integrators. Details will be presented during a FREE State of the Industry Webinar on January 19.

It is expected that the connected TV market will diverge, with basic sets carrying enhanced broadcast services such as Hbb.TV and YouView, while the Smart TV segment will enjoy configurable applications, sophisticated search and navigation engines, and advanced user interfaces.

While there is no accepted definition for Smart TV, most have a few key features:

  • Capable of upgrades and changes to functionality by the consumer, typically by loading applications or updating firmware
  • Able to receive content from the open Internet, not just within a “walled garden” defined by a portal
  • Possesses an advanced user interface or content discovery engine, to permit rapid discovery and selection of content to watch (but not via a browser and typed search terms as in PCs)
  • Able to communicate with other networked devices in the home via open standards (e.g. DLNA)

Smart TVs are not limited to a specific operating system, and Linux (MeeGo) and Android (Google TV) platforms will be joined by others. Google is working with Sony and Logitech for the launch of Google TV, but expect many more entrants in 2011.

“Current shipment levels combined with consumer feedback suggests that Google TV is not yet the Smart TV of people’s dreams,” Gray adds. “While adding Internet capabilities into the TV is powerful, it needs to be as effortless as channel surfing. However, Google TV has given a good lead into what works.”



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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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  Article Topics


News · Display · DisplaySearch · Netflix · Research · Smart TV · Streaming Media · All Topics
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